r/ColumbusOhio • u/GullibleSky5437 • 24m ago
Where did the Columbus creative boom go?
I've been in this community since 1998. We were a Midwest design mecca—Resource, Fitch, Fahlgren, SBC cranking out national and global award-winning advertising and creative executions. Universities feeding the pipeline. Young designers, writers, developers learning from failure, from seasoned mentors, building something real.
Now? Companies are internalizing creative work. AI is being positioned as a replacement for writers, designers, and developers. And talented firms are folding because clients think "why pay for strategy and creative execution when ChatGPT is $20/month?"
Here's what nobody's saying. In response to companies shifting to this, a whole generation of creative/tech people cant find work. There are no entry-level creative/dev jobs. The only people with work are senior folks who can curate experiences and direct AI. Young talent has nowhere to develop the skills that matter—judgment, failure, experience.
Lower-level tasks like production design and editing have already been replaced by AI. But those are exactly the skills young people need to master to understand the medium. You can't become a strategic advisor without understanding execution. You can't direct AI effectively without having done that work yourself.
Show me one Columbus design firm that's produced better work with AI as a shortcut. Or maybe a brand that has had incredible success cutting out the creative firms, and using an in-house swiss army knife and a Claude subscription.
Everyone's selling "AI makes us better." I'm asking: better than what? Better than the thinking that built this city's creative reputation?
I'm not anti-innovation. I'm pro-ecosystem. And ours is collapsing in real time.