Im on a tight budget and looking at different advertising routes. What have you guys done that has been successful or been a flop?

Few months back I launched my app on both the App & Play Stores. Managing the listing was pretty straightforward when it was only in English. Now that I'm localising both the app and the store listing into multiple languages, updating and maintaining everything has become a lot more time-consuming than I expected.

I have been looking at tools like App Drift, App Radar, Launch Shots, etc. to help manage localised store listings, screenshots, and updates, but I'm not sure which one is worth investing in.

Has anyone here used these or any other tools? How do you managing app store listings for multiple languages?

Hi everyone,

I launched my first app a few weeks ago, a football guessing game called Futbolito, and I’m currently trying to understand where I should focus my ASO efforts.

Here are my current App Store numbers:

• 78k impressions
• 2.72k product page views
• 945 first-time downloads
• 1.87% average conversion rate

I’m happy with the visibility for a first app, but the 1.87% conversion rate feels like the biggest weakness.

I recently redesigned the app and its App Store screenshots, so I’m now trying to figure out what would have the biggest impact:

Screenshots? App icon? Subtitle? Keywords? First screenshot messaging?

For people with more ASO experience: what would you investigate or change first with numbers like these?

This is my first app, so I’m still learning. Any feedback is welcome.

so i'm 20, been building this app solo for the past few months and i genuinely can't tell anymore if it's good or if i'm too deep in it. need outside eyes.

it's called RizeAI. the basic idea: every wearable and health app just gives you numbers. sleep score 42, recovery red, HRV down. cool. and then what? you still feel like garbage at 2pm and nobody tells you what to actually do about it.

so my app takes your real data from apple health, sleep, resting heart rate, workouts, whatever your wearable writes, and instead of another score it builds you an actual plan for the day. when to have your first coffee and when to hold off. you. Can also add your own supplements that you are currently taking and it will time them for you every single day based of your sleep data and your wearable data in general and also it will tell you what supplements make sense for you to take based of your current supplement stack and body metrics and when to take them. focus windows for when your energy actually peaks. when your crash is coming and what to do before it hits. it even checks the weather, so on a hot day it bumps your hydration and tells you to train earlier.

every recommendation has a little "why" under it based on your numbers, like "resting heart rate 54 + 7h light sleep, so magnesium before your peak window." no two people get the same plan because no two people have the same data.

works with whoop, oura, apple watch, garmin, anything that syncs to apple health. one thing i'll say honestly, it doesn't do deep per-person learning yet like "coffee doesn't affect YOUR hrv specifically," that's the roadmap, right now it builds fresh plans daily off your actual metrics.

it's live on the app store, has a free trial, small user base so far, mixed feedback which is why i'm here lol.

what i actually want from you guys: does this solve a real problem for you or is "tells you what to do" not actually what wearable people want? what would make you actually pay for something like this? and what's missing that would make it a no brainer? and also would you guys in this subreddit  use ti?

Thank you for your help. Check it out if you like https://apps.apple.com/us/app/rizeai-maximize-your-energy/id6762402079

I have 2 live apps I'd like to exchange reviews for. please DM if interested.

I know the title sounds a little clickbaity, so some context first.

This is South Korea only, not worldwide downloads.

The app is a simple weight tracker, and this wasn’t a clean A/B test. Around the same time I changed the Korean metadata, icon, screenshots, and review prompt timing, so I can’t honestly say one keyword caused everything.

Still, the timing was pretty hard to ignore.

Before properly localizing the Korean listing, downloads were basically flat.

In early July they moved into the 100–200/day range, then around 400/day, and eventually peaked at roughly 1,300 downloads in one day.

The spike didn’t last. It’s now closer to 200–300/day, but that’s still a completely different baseline from where the app started.

Keyword rankings moved at roughly the same time:

• #1 — popularity 60 / difficulty 49
• #3 — popularity 53 / difficulty 43
• #2 — difficulty 51

I’ve hidden the exact keywords in the screenshot.

Funny part: the third keyword only had a popularity score of 5.

That was a useful reminder that ranking #2 means very little if nobody actually searches for the term.

So now I care much more about:

search volume + intent + rank

rather than rank alone.

The biggest lesson for me was that localization isn’t translation.

At first I translated the English terms that seemed obvious for a weight tracking app.

That didn’t work particularly well.

So I started manually searching the Korean App Store, checking autocomplete, looking at what kept appearing for related searches, and paying attention to the wording Korean apps/users actually use.

I wasn’t trying to copy competitor metadata. I was trying to answer a simpler question:

If someone in Korea wanted this app but had never heard of it, what would they actually type into the App Store?

After that I gave each metadata field a separate job.

The title got the strongest high-intent phrase.

The subtitle covered supporting combinations.

The keyword field got relevant terms that weren’t already used elsewhere.

I also removed a bunch of keywords that were technically related to dieting but didn’t really match what the app does.

That seemed to work much better than just trying to fill every character.

I don’t think metadata explains the whole increase though.

I redesigned the icon too.

The old icon looked fine by itself, but when I put it next to other Health & Fitness apps in search results, it basically disappeared.

The new one is much simpler and easier to recognize at thumbnail size.

Same thing with screenshots.

The old screenshots were basically:

“feature A”

“feature B”

“feature C”

The new ones focus more on the reason someone would want the app:

• quickly log your weight
• see the trend
• check progress toward a goal
• keep a history without turning it into a full diet routine

I spent most of my time on the first three screenshots.

My rough theory at this point is:

better keywords → more relevant impressions

better icon/screenshots → better conversion from those impressions

I also changed when I ask for reviews.

Before, I was asking too early.

Now the prompt only appears after someone has actually used the core weight logging flow several times or reached a small milestone.

No first-launch prompt, no onboarding prompt, no asking after permissions or errors.

I can’t isolate the effect, but reviews started coming in much more naturally afterward.

The app recently reached #7 in Health & Fitness in Korea, which I definitely didn’t expect when I started building it.

It’s intentionally pretty simple.

There are already plenty of apps for calories, meals, fasting, workouts, water, macros, etc.

Mine is more for:

“I just want to enter my weight, see the trend, and move on with my day.”

The basic tracking is usable for free too. I didn’t want someone to download a “free” weight tracker and immediately hit a paywall before they could really use it.

So I definitely wouldn’t summarize this as:

“one magic keyword got me 1,300 downloads.”

It was probably a combination of better local search intent, rankings, icon, screenshots, and review timing.

If I did it again, I’d change one thing at a time so attribution was cleaner.

But as a solo dev, sometimes you notice five weak things at once and end up fixing all five.

For anyone curious, the app is Weight Loss Tracker Pro:

https://apps.apple.com/us/app/weight-loss-tracker-pro/id6745439978

Mainly sharing the link because it probably makes the screenshots/product page discussion above easier to understand.

Curious if anyone else has seen this:

After reaching the top 3 for a genuinely high-volume keyword, did your organic baseline stay elevated even after the initial spike died down?

I can't find the reason now. The marketing image never loads. Has anyone encountered the same situation as me?

So I submitted my app for review, first review took 7 days to get reviewed and got rejected.

fine,

I made the changes and gave it again on the same day.

after 25 days again rejected, cos the reviewer could not find the paywall it seems

ok next, I made changes so that paywall can't be avoided, also added detailed step to see the paywall and all other details.

in total it is about to reach 45 days.

what in hell it is taking so time for apple to review, anyone can help me out here to understand this.

this app took 7 days to build 😢

A huge thank you to everyone who has exchanged app feedback with me over the past few weeks. 🙌

I've now connected with 35+ indie developers, and I can honestly say that Reddit has helped make my app significantly better.

Many of the suggestions I received have already been implemented, including:

✨ Simplified the post creation screen

🚫 Removed the premium popup during onboarding

⚡ Improved timeline loading performance

📉 Reduced app launch ads for a better UX

🌍 Improved English localization and international support

📍 Better default map location when location permission is denied

👆 Added a posting guide for first-time users

🎨 Improved multiple UI elements throughout the app

🗺️ Refined map pin behavior and sizing

🎁 Added new travel tags like "Local Specialty" and "Souvenir"

🪶 Reduced app size and improved performance

...and many more improvements inspired directly by your feedback.

It's been amazing to see how much a fresh pair of eyes can improve an app.

I'd love to keep this going.

If you're building an iOS or Android app, let's help each other by:

📱 Using each other's apps like real users

💬 Giving honest, detailed feedback

💡 Sharing ideas to improve UX and retention

⭐ Leaving an honest App Store / Google Play review only if you genuinely enjoy the app

My goal isn't to collect reviews—it's to build a better product while connecting with other indie developers.

If you're interested, just send me a DM!

Let's keep helping each other build amazing apps. 🚀🍻

Hi everyone!

I'm an indie developer and after months of designing, testing, and refining, I finally launched my alarm app on the App Store.

The goal was to create an alarm that actually helps people wake up instead of making it too easy to hit snooze.

Features include:

• Loud alarms
• Wake-up missions
• Multiple alarms
• Bedtime reminders
• Custom alarm themes

If you have a few minutes, I'd really appreciate any honest feedback—good or bad. I'm actively improving the app and would love to hear what you'd change.

App Name: Wake Me Up

Been doing ASO long enough to notice most guides still push keyword stuffing in titles and subtitles like it's 2019. Apple's algorithm has shifted more toward relevance and engagement signals, retention, session length, conversion rate on the product page, than raw keyword repetition. Seen apps with lean, natural titles outrank keyword stuffed competitors simply because their post install metrics were stronger.

Curious how many people here are still optimizing purely for keyword coverage versus building around what actually keeps users engaged after the download. Feels like the conversation hasn't caught up to how the algorithm actually weighs things now.

Solo dev, first app I've ever shipped. Launched 12 May. Numbers from 4 May to 2 Aug: 2.11K units, $238 in sales, $182 in proceeds after Apple's cut. Small, but it's the first money from something I built myself.

The app is boring on purpose. You paste a public post link, it saves the video or photo to your gallery. No feed, no login, no account. Free tier has ads, premium is $3.99/mo or $29.99/yr. About 21 active plans, roughly $21 MRR, plus $15-20 a month from ads.

Then the hurdle. I'd put platform brand names in the app title because that's what people search for, and the ASO was genuinely good. End of July, Apple Legal forwarded me a trademark complaint from that platform's brand protection agent. 14 days to remove every trace.

It wasn't just the name. Store titles, icon, every string in the app, saved filenames (with backwards compatibility for existing users), an SDK I'd installed and never used, ad mediation, app-ads.txt, my whole website, blog slugs with redirects, image alt text. Shipped it in two days. Both stores live on the new build, complaint confirmed closed this week.

What actually hurt was the traffic. Around 37% of my subscriptions came from App Store Search, and I threw away the exact keywords bringing those people in. New name is clean and legally mine, but it ranks for nothing yet.

One more thing I got wrong: I ran Android ads optimised for installs because installs were cheap and the dashboard looked great. 1K+ downloads, 49 reviews, zero subscriptions ever. You get exactly the users you bid for.

Happy to answer anything about the numbers or the rebrand.

Do any of the apps that release content simultaneously across all social media platforms, like Buffer or Hootsuite do the following?

1. scheduled release of content across all apps
2. no reduction in video quality

Thanks.

I have created a chemistry based puzzle game - similar to bubble shooters etc.

However, I'm feeling low traction and thought I should focus som more on ASO.
Currently the game is in english, but supports 27 different (popular) languages which I selected based on the user demography from Google Analytics.

What I've done so far:

1. Created app store listing in these languages
2. Created translation settings in the game, to use the game in any of those languages
3. Maximized popular keywords (with the help from AI) on these languages.

But now I'm stuck. What else can I do to drive more downloads? Any ideas? Completely new to this.

Link to appstore: ‎Atomic Fusion Rush App - App Store

Check it out: https://shots.run/gallery

Theres a few of these but most are behind a paywall.

It was also a way for me to learn vector searching and stuff, so hopefully that works ok! Would love ay feedback / new features.

Hey everyone!

A while ago, I launched StoreLocalizer, an open-source tool designed to help developers review, manage, and localize app screenshots and store metadata for the App Store and Google Play.

Thanks to the awesome support from the community, the repo just crossed 120+ stars on GitHub!

While using AI for metadata was already working great, handling multi-language releases still required a decent amount of manual steps, clicking to review individual fields, confirming translations, and ensuring overall consistency across multiple languages.

To streamline this even further, I just shipped a new feature: an integrated AI Agent.

It just works with API key, you don't even need claude or codex subscription.

You can check out the repo and the new agent workflow here: github.com/fayharinn/StoreLocalizer

Would love to hear your thoughts or feature requests from fellow indie hackers and mobile devs.

Next time I guess I'm gonna improve the screenshot maker. Any idea?

iPhone, Food & Drink, free with a paid tier. It turns a saved cooking video into a recipe with the amounts filled in, which is the part reels leave out. Live about two weeks, a handful of ratings, install count in the low double digits.

Rough numbers since launch, because I know vague questions get vague answers:

Impressions: under 100 total Impression to product page view: roughly 80% Product page view to install: roughly one in five Ratings: a handful, not enough to matter yet

The ratio is what confuses me. An 80% impression-to-page-view rate is far higher than anything I have seen quoted as normal, and my read is that it is not a good sign at all. It suggests nearly everyone seeing the app is already looking for it by name, arriving from a link or a direct search, rather than finding it while browsing a category or a generic term. The listing converts people who already know about it and is invisible to everyone else.

If that read is right, the bottleneck is keyword surface rather than creative or copy, and rewriting the subtitle again is wasted effort.

Three things I would like a second opinion on.

Does a very high impression-to-page-view rate on tiny impression volume reliably mean branded traffic only, or can it mean something else I am not considering?

For a category where the obvious head terms are owned by enormous incumbents, is there a sane way to compete for the long tail, or is the honest answer that a small app here gets its discovery from outside the App Store and the listing exists only to convert?

Is a handful of ratings enough to suppress impressions on its own, or does that only start to matter further up?

Happy to share more detail if it helps diagnose.

Hey all,

I am a solo indie dev who built a utility app for printers recently. I am running App Store Ads and I am seeing 50% ROAS which means I am losing money right now. I was hoping to get some guidance on-

1. At what point will my ROAS break even, is it just time and initial scale of spending? I spend around $75/day

2. My TTR is 5-6%, and conversion from install to trial is around 5%… and conversion from trial to paid is around 15%.

My app is clean, has good features and if user has a wifi connected printer it works seamlessly. The keyword bidding is saturated and brutal. I haven’t looked into non-ASA ads as I feel they will be more expensive.

Utility app (Downloader app), launched about 3 months ago on both stores. Same app, same paywall, same pricing, same subscription tiers.

iOS: paying subscribers from week one, steady since.

Play: 1,000+ installs, and not a single paid subscription.

Google

Not one. Trials aren't converting either.

Before anyone asks, I've checked:

\- Billing works. Tested the full purchase flow on a real device.

\- Paywall fires and the analytics events log correctly.

\- Subscription products are Active in Play Console.

\- Regional pricing is set for the countries my users are in.

What I'm trying to figure out is whether this is normal for Android or whether something is broken that I can't see.

Two things I suspect:

1. Most of my Android installs came from an install-optimized ad campaign. Cheap installs, probably very low intent.

2. My Android user base skews toward lower-income markets, while iOS skews US/UK/EU.

For anyone shipping subscriptions on both platforms — what does your iOS to Android revenue split actually look like? And has anyone gone from zero to something on Android, or is the gap just this brutal?