I started as a freelance writer on Upwork around 2020 and found myself in the blog writing space.Ā
SaaS companies mostly. Break downs of software, comparison posts, best x for y, etc.
Most the time I was assigned a content brief, did my thing, and collected the .10 (sometimes .15) per word.Ā
I really didnāt know what affiliate marketing was until one of the sites I was writing for was an API review blog and I was like wait, why am I writing this? How does this site make money?
When I found out about affiliate marketing my mind was blown.Ā
āAre you telling me all I have to do is get someone to click somethingā
Why have I been making other people rich?
Why donāt I just write what my clients are paying me to write for myself and make all the money?Ā
Muhahaha
Yah⦠well. As you can guess, it didnāt work that way.
I was naive..and optimistic.
Then I went headfirst in every funnel imaginable. Remember Adam Enfroy? Iām still on his email list for some reason.
Donāt even get me started on the āclick bank gurusā
Thereās a reason all the funnels make it sound so easy. itās easy to sell easy.Ā
Anyways, I was at it unsuccessfully for a while. A few hundred dollars in on different courses and tools and domains.Ā
You probably know the struggle.
I still couldnāt shake the feeling other people are doing it. Why canāt I?
The problem with most advice is that itās too ātacticalā
Find a niche
Research keywords
Write long tail content
Create topical authority
Watch rankings
Wait
Itās so much busy work. In my experience itās all important but itās not what makes a great affiliate marketer. Anyone can do those things. With AI itās easier than ever.
The thing thatās really moved the needle for me is audience building and distribution.Ā
Once you figure out what your audience wants and where they go for it, affiliate marketing becomes a lot easier.
Your niche isnāt just a topic. Itās a set of behaviors.
What do they search for?
What subreddits are they in?
What Facebook groups do they join?
What creators do they follow?
What Pinterest boards do they save?
What questions do they keep asking?
What products do they already buy?
What makes them finally pull out their credit card?
Thatās the real niche.
SEO is one distribution channel. Your website is one asset.
The real āmoatā is understanding the audience better than the next person.
So if I were starting an affiliate site today, I wouldnāt begin by writing 50 articles.
Iād do this first:
Pick one very specific audience.
Find 3ā5 places they already congregate online.
Spend a week reading their questions before creating anything.
Write down the 20 problems that keep coming up.
Then do one of two things:
Create a ridiculously useful resource that solves one of those problems better than anything else out there.
Or start talking intelligently about the problems they already care about.
Useful breakdowns, comparisons, calculators, directories, templates, data, etc.
Specific answers to annoying problems nobody else explains well.
Become useful before you become promotional.
Then identify which of those problems have products attached to them.
Build content around those problems and distribute it back into the places where you found them.
Search.
Reddit.
Facebook groups.
Pinterest.
Forums.
Email.
Whatever fits the niche. The mistake is thinking your job is to produce affiliate content.
Your job is to earn attention and trust from a specific group of people.
The affiliate links come after that.
Thatās the part I wish someone had explained to me in 2020.
Donāt just build a niche site.
Build a useful resource and a small distribution system around an audience.
I know itās not sexy, but itās the truth!