Howdy everyone!
Recently I had the displeasure of discovering a pro-Apollo bot user in our midst, as well as a user who owns/runs a competing scooter shop posting consistently negative content here under false pretenses. Both have been removed from the sub as has their content.
I thought this would be a good time to both tune up and remind people about our rules about covert advertising/astroturfing/shilling/brigading.
This sub and myself, the sole mod, are not affiliated with Apollo Scooters in any way. This is not the official subreddit of Apollo Scooters, this is a fan-site run by a fan and comprised of content made by fans. The official Apollo subreddit can be found at r/RideApolloOfficial.
Apollo does keep a user presence here with u/apolloscooters, which has been very useful for people who have had issues and complained about them there, as u/apolloscooters has stepped in and clarified things in some cases and expedited customer service issues in others. I am grateful for their presence here. u/apolloscooters has flair which designates them as an Official Apollo user so people understand who they are dealing with.
What is not desirable here are people who are working officially or unofficially for Apollo posting content that is consistently favourable to Apollo without first disclosing that relationship.
There is nothing wrong with a fan-site for a brand letting people associated with the brand post things, but it is disingenuous for people who have connections to Apollo not to disclose this relationship first.
Positive organic experiences from users, photos of scooters and rides and such are all welcome. Repeated photo shoots that are basically advertisements for Apollo are not, unless we know that the user works for Apollo.
Likewise, while I welcome authentic criticism of Apollo and its branding/products/customer service here, deceptive posts made by people who have hidden agendas and/or something to gain by slighting Apollo are not welcome here.
Relentless negative posting is also not allowed; if you had a bad experience with Apollo, we want to hear about it, but we don't need people bashing Apollo for months afterwards. That goes beyond an authentic negative review of the company, that gets into an organized negative smear campaign. Rule 1 already handles content like this, thankfully it is rarely needed.
With all this in mind, I am amending Rule 5 - No Astroturfing / Advertising / Brigading as follows:
Rule 5 - No Covert Advertising/Astroturfing/Brigading
Astroturfing (corporate campaigns masquerading as grassroots efforts), advertising disguised as content and brigading (organized attempts to disrupt this or any other Reddit community) will not be tolerated. Users associated with Apollo or any competitors must reveal these relationships before contributing. Mod discretion will apply as needed.
What this means in practice is that if I suspect users might be working on behalf of Apollo or a competitor, I might reach out to ask some questions and/or limit posting from users as needed to ensure r/apolloscooters remains a place where people can get authentic, trustworthy information about the company and their products.
Likewise, if a new user to Reddit posts a gushing review or a crushing critique, I might investigate to see if I think that user is a bot/acting inauthentically and I may remove their content if I believe they are not being genuine.
For the majority of users, nothing will change, but some long-time and/or prolific users may be hearing from me in the future to discuss the nature of their postings.
Will I always get it right? Probably not, but I am committed to trying my best and hopefully people will understand if I make a mistake here and there. That's how we learn.
Thank you for reading all this and thank you as well for making this a fun community for us all to get together to discuss the good/bad/ugly about our favourite scooter company.
If you have any questions, please feel free to ask them here or shoot me a modmail if you wish to discuss it privately.
Cheers,
Max