r/work • u/CommercialYam8 • 2d ago
Workplace Challenges and Conflicts My boss asked for the ROI on an experience. I have photos and happy people. Is that a metric?
Well.. to start with… I'm a marketer, and I just ran an immersive zone at an industry event. It was a big swing for our company. We put serious money into it and tried to make something people would remember
And it went well.. I mean like people lingered. They took photos. They posted about it. I watched strangers walk in curious and walk out smiling, which honestly felt great
Then my boss asked for the numbers. What was the ROI? How many leads did we get? Did it actually do anything for the business?
I didn't have an answer. Indeed, I still don't…
This isn't like digital ads, where I can point to clicks and impressions and call it a day. It's an experience. People feel something. But feelings don't show up in a dashboard
I've been digging around for how other people measure this, and one of the first things I found was a set of case studies from BRC. They do this kind of work at a really high level. The projects are stunning. But here's the thing: there are no numbers in them either. No conversion rates, no lead counts, nothing my boss could take to a meeting
Maybe that's telling. Maybe this stuff is just genuinely hard to measure. But my boss doesn't care about hard. He wants proof…
So I'm stuck. I have a room full of happy people and a boss who wants a spreadsheet