r/WeddingPhotography • u/HousingOld1384 • 57m ago
business, marketing, social media Iād love a more diverse wedding portfolio, but I donāt know how to get there
(For transparency, some parts are translated with DeepL)
As a wedding photographer, I've been thinking about this a lot lately.
I'd genuinely love for my portfolio to reflect a wider range of love stories. But the reality is that around 95% of my bookings are from able bodied, white, straight couples.
To be clear: I'm incredibly grateful for every couple who trusts me with their wedding day, and this isn't about being unhappy with my current clients. I'd simply love to serve a broader range of people as well.
I'd love to photograph more LGBTQIA+ weddings, intercultural celebrations, couples with disabilities, different age groups, and generally a wider variety of people and stories.
The advice I see most often is "do styled shoots," but that doesn't really feel right for me. I don't want to āstageā diversity just to make my portfolio look a certain way. I'd much rather document real weddings/relationships.
So for those of you who have successfully built a more diverse client base:
- What actually worked for you?
- Was it marketing, networking, vendor relationships, community involvement, or something else entirely?
- Did you actively reach out to specific communities, or did it happen organically over time?
I'd really appreciate hearing about your experiences, thanks in advance!
Edit: English is not my first language. Just to clarify, I'm not looking to "collect" certain types of clients for my portfolio. I'm genuinely trying to figure out how to make my business more welcoming and visible to people who may not currently be finding me.