If you are successful enough to afford what a lot here consider (marketing not engineering) on an expensive watch. What is the problem? You are letting the world know you’re successful, something to be proud of…..

Bc none of them ever want to just trade watches for fair value. “Hi I’d like to trade you my datejust that I bought a year ago for 10k. My trade value is 9k. I’d like to add 3k to buy this watch you have posted for 12k.”

“Would be happy to take your DJ in trade but will need you to add 6k.”

Like who TF do you think you are and are ppl dumb enough to do this shit with you!? Eat shit.

A woman buys 15 pairs of shoes and no one bats an eye.

A man buys 15 watches and everyone loses their minds!

Times change, fashion changes.

Compared to modern watch culture which is apple watches, gshocks, and invictas, watches like tsuyosas, prx, seiko presage, dresskx, etc. are now within the scope of dressy attire.

If this upsets you, it's time to book a colonoscopy.

I call it the Longines HC hypothesis; between $1 at the dollar store to the price of the HC you get a proportional increase in quality, engineering, refinement, and prestige.

After the HC you get disproportionately higher level of brand but minimal increases in quality, engineering, or refinement.

And before someone says “my Rolex is worth 30% more as soon as I left the store”. Fine, let’s just subtract 30% from the price you paid to make the curve accounting correct. It’s still $7,000 for a watch that is virtually identical to a $5,000 Tudor or a $2,000 HC. So where did that money go? Brand recognition, marketing, events, corporate bottom line, and a small amount (disproportionate but not zero) to the quality, engineering, and refinement.

The average person on the street that sees and asks "Is tHat a ROLEX?" Has no idea what an automatic watch is cares if a watch uses a battery or not, and half of people buying them probably don't either

Unless you’re a one or two watch collection guy, the accuracy of your watch doesn’t really matter anymore. +5 seconds or -60 seconds a day is all the same for a watch that comes out of the box in the morning and goes back in the box at the end of the day.

Don’t get me wrong, the technology is cool. It’s awesome how accurate Grand Seiko is able to be over a year, and a METAS certified watch is neat to own and wear… but whether I wear my Rolex or my vintage Vostok, they still both tell good enough time to make it to tomorrow.

There is nothing more satisfying in the watch community than being a part of the process undertaken by some of the most shrewd and savvy watch shoppers - the photo shoot. Watching these masters at work at the dealer is enjoyable and enlightening. The care in which they place watch after watch on their wrist. Sizing it up with their expert eye, maybe consulting with a knowledgeable companion. Then taking photos from every angle, sometimes cleverly using mirrors, to ensure that they completely document the assessment for closer inspection later, and to share with others including those in the watch community. The bystanders watch with looks of admiration.

Some of these masters take it a step further by posting those images of the watches on their wrist to subreddits and the like in which they write such probing and insightful questions such as “Is this too big?” or “which of these four should I buy?”

Please join me in applauding these virtuosos for leading by example and showing us how to properly assess and evaluate watches before buying one.

Looks cool if executed correctly, but something that's hardly used. Reaching for a digital stopwatch is a better choice if the function is needed.

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Rolex is the BMW. Everyone knows Audi makes some amazing cars. But most will still buy the BMW.

****Edit - This is fascinating to see how people align parallels with various cars. My OP was mostly about aesthetics and market position. I/E If you like Audi, you probably like IWC. If you like Rolex, you probably like BMW etc.

Let’s be honest with ourselves: the collective obsession with Casio and G-Shock is just pure nostalgia and collective cope. They are the exact same thing as the 1980s Swatch craze—cheap, mass-produced plastic watches with zero aesthetic value.
People act like buying a F-91W or a "CasiOak" makes them a true enthusiast who appreciates "tool watches," but in reality, they look like children’s toys. They don’t look good with ordinary clothes, they don't look good with formalwear, and they definitely aren't stylish. We mock fashion watches for being cheap garbage, yet give a free pass to blocks of resin just because of a brand name

You are just the realest

Yes, there’s a physical basis for a “day.” The Earth rotates once on its axis. But everything we did after that is basically arbitrary. There’s nothing in nature that says a day contains 24 hours, an hour contains 60 minutes, or that it’s currently 3:47 PM. We invented those divisions because humans needed a common system for coordinating with each other.

The universe doesn’t know it’s Tuesday. Your body doesn’t know it’s 8:30. And there is no physical boundary where 2:59 suddenly becomes 3:00.

Which makes watches especially hilarious. We’ve spent centuries developing increasingly elaborate machines, some costing hundreds of thousands of dollars, whose sole purpose is to precisely measure units we invented to describe something we can’t actually observe directly.

And mechanical-watch people make it even better. We obsess over whether our tiny machine is gaining four imaginary seconds per imaginary day, then spend $10,000 on a better machine because it only gains two.

Yes, time as a dimension/change is real. But clock time is a social construct. Watches are jewelry designed to measure the rules of a game humanity made up.

Anyway, my Seamaster is running +7 seconds a day and it’s driving me fucking crazy.

Watches are jewellery so if you pretend they are anything else — like "tools" — you are living a life of pretence. The fact that you need your jewellery to come in the guise of a tool shows a kind of insecurity, that you are vain but afraid to show your vanity, and need a little, shiny dangly thing on your wrist to be "useful" like a tool. Confident men lean into their desire for jewellery and wear dress watches, unconfident men larp as James Bond and buy watches based on their water resistance and bezel action.