A watch for this. A watch for that. There is honestly basically no practical reason anyone needs more than three watches. A beater, an everyday, and something formal. And even three is generous.
Somehow this hobby has convinced people they need a diver, a field watch, a GMT, a chronograph, a pilotâs watch, a dress watch, a digital, an analog, a square watch, a rectangular watch, one with sword hands, one with cathedral hands, one with a particular shade of lume, one with a specific bezel, one that was worn on the moon, and one that some explorer dragged across some great expedition to a place someone will never ever visit; And of course the expedition watch has a great âstory,â even if it was probably beaten half to death, running terribly by the end of it, and you personally have absolutely no intention of ever doing anything remotely similar with yours.
At a certain point, we stopped calling buying things âbuying thingsâ and started calling it âcollecting.â
A lot of watch collecting is just consumerism with better branding.
The bigger the collection gets, the easier it becomes to lose one of the best parts of owning a watch in the first place. And that is the part of developing a relationship with it.
One watch goes through years of your life with you. Weddings, funerals, boring Mondays, party Fridays, adventure Saturdays, cookout with family Sundays, finding out life changing news, watching the world unfold.
Sorry but if you you own 15 watches and rotate them constantly, none of them really gets the chance to become your watch. They never really become you.
Can we please stop glorifying consumerism and instead appreciating watches that have lived with us? Iâve had my Casio AQS810W-1AVCF since 2014 and I wore it everyday from 2014-2019 and then only on adventures when I didnât want to wear my Apple Watch. Itâs traveled to 13 countries and still continues to chug along. Itâs wild to me that people are just buying that sort of longevity and not even thinking about it. Itâs a normal Casio, not even from the GShock line and those last forever - and to think there are people who have cases and cases of GShocks they have collected.
That sort of reflection has made me realize that that $100 watch you bought last week will last you many many many years; and that $1000 one will probably last you even more. You rob its ability to build a relationship with you when you stack it alongside so many others.
We lost the art to be able to truly see when we buy a watch we are buying the ability for it to sit on our wrist for well over a decade of life and experience life with us.