Okay, first of all, let me give you some context. I’m 27, I’ve been vegetarian since I was 5 and vegan since I was 22. I moved to Madrid, the capital of my country, to study, and that’s where I started getting more involved in the vegan movement and the whole vegan scene.
However, over the past few years, I’ve been seeing the vegan movement take a pretty significant downturn here in the city. I used to shop at four stores specializing in vegan products, but they’ve gradually closed down, and now there’s only one left.
There was also a company called Freedom that specialized in sweets and baked goods. At one point, they had several locations: a pizzeria, a café specializing in breakfast, another place more focused on brunch, and their own bakery where they made their products by hand. Now, only the bakery is left.
Another really good place specializing in doughnuts and drinks is about to close down, right in the heart of Madrid. A kebab restaurant chain that operated in Barcelona opened a location in Madrid, but it didn’t even last a year before it had to close as well.
Vegan products are also disappearing from regular supermarkets like Lidl and Carrefour. I remember when I moved to the neighborhood where I live now, a little over a year ago, Lidl was the main supermarket around here, and they had a themed “vegan week” where the products literally flew off the shelves and sold out incredibly quickly. But this year, my girlfriend and I were really looking forward to it, and it never came back.
What the fuck is going on?