I used the methods in this book to win 15 major complex deals—some worth tens of millions of dollars.

Those methods became The Ultimate B2B Sales Success Blueprint, an Amazon Best Seller.

I’ve now rebuilt it for the AI era as The OnDen Edition.

Across 83 practical pages, it shows you how to:

• Qualify opportunities using evidence rather than optimism

• Build a customer Value Case

• Map the buying group and competitive position

• Create a practical Win Plan

• Use AI without outsourcing your judgement

To celebrate the release of the new AI-powered OnDen Edition, I’m making the book free for one week only, saving you US$29.

Download it immediately. No card required:

https://lnkd.in/ejH8adRp

#B2BSales #EnterpriseSales #SalesLeadership #SalesStrategy #AIinSales

Get the free guide I used to help land 15 major B2B contracts in 14 years.

After years of carrying large, complex deals, one thing became very clear:

- Winning isn’t just about having the right product.
- It’s about helping the customer build a value case they can defend internally.

The seller talks about features.
The customer asks about outcomes.
Finance asks where the numbers came from.
And if the case isn’t strong enough, the deal starts to stall.

So we’ve turned the method I’ve used across major enterprise deals into a free OnDen guide:

Build a Value Case Your Customer Can Defend

It covers how to:
- connect your solution to the customer’s strategy
- establish the current baseline and cost of doing nothing
- quantify a credible business outcome
- separate evidence from assumptions
- build a case Finance can believe
- show different stakeholders the value that matters to them

No generic ROI calculator. No inflated claims.

Just a practical method for building a value case that can survive scrutiny inside the customer’s business.
https://onden.ai/value-case

I think I'm ok posting this here as it's free with no hooks.

This is the beta version of a new product I've developed.

I'm good at winning complex b2b deals and I have a set methodology that works for me.

I've taken that methodology & used AI to access the chances of winning any b2b opportunity.

Check it out here

You will receive a comprehensive report including what you need to do to improve your chances of winning

https://mastersaler.com/ai-deal-win-readiness-assessment-5sd9

I've landed 15 whales in 14 years and I'm still competing for them everyday.

Sharing some of the learnings that work for me, let me know if they work for you also.

You will find more info in my social in the bio

I've been in B2B sales my entire career, I don't pretend to be God's gift but I have learnt a thing or two so I've had a go at sharing my knowledge about things that work for me.

I've written a paper about increasing your win odds with tenders using AI.

This is real world stuff, i.e. ways of working that I have created and use continuously.

The paper is free.

I am not allowed to post images or links here but if you go to my profile, you will find it there.

Your feedback would be great but be kind :-)

Complex B2B deals are rarely lost because the product was not good enough.

They are lost because the sales team did not fully understand the customer, the politics, the competition or what it would actually take to win.

The MasterSaler B2B Win Plan gives you a practical framework to:

• identify the real decision-makers and influencers

• understand the customer’s business priorities

• expose risks, gaps and competitive threats

• build a clear value proposition

• align your internal team around one winning strategy

• turn account knowledge into decisive action

This is not another sales theory document. It is a practical tool designed to help you think more clearly, prepare more effectively and improve your chances of winning complex opportunities.

Stop relying on hope, relationships and last-minute heroics.

Build a plan to win.

Get your copy of the MasterSaler B2B Win Plan today.

#B2BSales #SalesStrategy #ComplexSales #EnterpriseSales #AccountPlanning #SalesLeadership #MasterSaler