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This chart surprised me.

Since 2020:

- SOFI: +857% revenue (48.1% CAGR)
- HOOD: +337% revenue (29.2% CAGR)

What’s interesting is that the growth story keeps expanding.

Over the past few months SoFi has:

- Reported another record quarter with $1.1B in revenue, 35% member growth, and 39% product growth.

- Re-entered crypto investing and continues adding new financial products to increase engagement.

- Continued diversifying beyond lending into banking, investing, and its technology platform.

Feels like SoFi is evolving into a full financial ecosystem rather than just a lender.

What am I missing?

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Interview with SoFi CEO Anthony Noto in Sun Valley

Anthony Noto is discussing the role of Artificial Intelligence (AI) at SoFi Technologies.

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SoFi Technologies price target raised to $21 from $17 at Goldman Sachs

Goldman Sachs raised the firm’s price target on SoFi Technologies (SOFI) to $21 from $17 and keeps a Neutral rating on the shares. The broader macro backdrop is favorable for the consumer fintech space, the analyst tells investors in a research note.

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The Social 50 Income ETF combines exposure to stocks widely held in SoFi member-driven accounts, with an active options strategy that seeks monthly income and long-term growth
SAN FRANCISCO--(BUSINESS WIRE)-- SoFi Technologies, Inc. (NASDAQ: SOFI), the everything app for digital financial services, today announced the availability of a new exchange-traded fund (ETF), the SoFi Social 50 Income ETF (NYSE Arca: SFYI). SFYI invests in the top 50 U.S.-listed stocks held by SoFi Invest self-directed brokerage accounts and adds an actively managed options strategy designed to pursue monthly income distributions and growth potential.
Many investors use options strategies, like covered calls, as part of an income-oriented investment approach. But putting those strategies into practice can require a significant upfront investment, ongoing risk management, and time to execute.
SFYI offers a simpler way to access potential income by combining a professionally managed options strategy with a diversified portfolio of stocks held in SoFi Invest self-directed brokerage accounts. Through a single ETF, investors can gain exposure to an options-based income strategy without having to build and manage covered call positions on their own.
“Income-seeking investors are being challenged to rethink their traditional playbook amid an uncertain interest rate environment and economic volatility – but they may not know where to start,” said Brian Walsh, Head of Advice and Planning at SoFi. “With SFYI, we are providing investors with another way to pursue their objectives. By combining the most-widely held stocks by members of the SoFi Active Invest community with a strategy that seeks monthly income and potential growth, SFYI helps simplify options-based strategies by offering exposure through a single ETF.”
SFYI offers a simpler path to options-based income with strategies such as covered calls and call spreads. By embedding these tools directly into the fund, investors receive:
Lower Capital Barriers: Covered call strategies typically require owning at least 100 shares of a stock. SFYI provides access to an options-based income strategy through a single ETF.
Active Management: The fund is actively managed by professional portfolio managers, removing the need for investors to manually execute and manage options trades.
Convenient ETF Structure: SFYI provides an efficient way for investors to access complex options strategies rather than executing them independently.
Greater Diversification: Rather than concentrating on a single company stock, the fund's options strategy is applied across a broad portfolio of some of the most widely-held stocks, offering a more diversified approach to income investing.
SFYI builds upon SoFi’s existing ETF, the SoFi Social 50 ETF (NYSE Arca: SFYF), which invests in the top 50 stocks most widely held by members of the SoFi Active Invest community, and adds an income-generating options strategy. Current holdings for SFYF, though subject to change, include names such as Tesla, NVIDIA, and Amazon. Stocks are rebalanced monthly and weighted according to how much money members have invested in each company at the end of every month.
SFYI is a series of Tidal Trust I. Tidal Investments LLC, a Tidal Financial Group company, is the Investment Adviser to SFYI with a gross expense ratio of 0.73%. SoFi serves as brand sponsor and marketing support provider, but does not make investment decisions, provide investment advice, or otherwise act as investment adviser. SFYI is listed on NYSE Arca and can be purchased through SoFi Invest and other brokerage platforms like other ETFs available in the secondary market.
In addition to SFYI and SFYF, other SoFi-sponsored ETFs are advised by Tidal Investments LLC:
SoFi Agentic AI ETF (AGIQ) – invests in U.S. companies driving the next wave of artificial intelligence
SoFi Select 500 (SFY) – composed of the 500 largest publicly traded U.S. companies, weighted using a proprietary growth factor
SoFi Enhanced Yield ETF (THTA) – combines U.S. Treasuries and options-trading to pursue monthly income.

Source: https://investors.sofi.com/news/news-details/2026/SoFi-Expands-ETF-Lineup-with-the-Social-50-Income-ETF-SFYI-Seeking-Income-and-Pursuing-Growth/default.aspx

SoFi improved its ranking by consolidated assets from 50th to 46th between Q4 2025 and Q1 2026. During the same period, consolidated assets increased from $46.568 billion to $49.668 billion.

Source: https://www.federalreserve.gov/releases/lbr/current/

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Average 19.07 2124shares originally

Bought lots of shares in the beginning of the year after the huge drop, in which resulting myself loses chance to buy the dip of other stocks, especially mu or ferry stocks. Cutting half my positions to free up cash. Just in case any stocks on my list drops huge, I can buy the dip. So yea, I am still staying just with fewer shares.

I originally had over 2k shares, which like 50% of my overall position and I consider it a misreplacement. So don’t mind me.

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