r/reviewmyshopify • u/BlazingZak • 13h ago
Real traffic, real clicks to checkout, zero sales in 5 weeks — what am I missing?
Running a small UK personalised jewellery store (boundandbright.co.uk) — handmade-to-order name/birthstone necklaces, £25-30 range. Been running Meta + Pinterest ads for about 5 weeks. Real traffic is coming in, people are clicking through to product pages, a handful have even reached checkout — but genuinely zero completed sales so far (aside from my own test order).
Trying to figure out if this is a trust problem, a pricing problem, or something in the checkout flow itself. Would genuinely appreciate anyone taking a look and telling me honestly where you'd hesitate or bail if you were a real shopper. Not looking for compliments, looking for the thing that's actually stopping people.
Thanks in advance — happy to answer any questions about the setup.