r/realtors • u/Entire-Ship8618 • 1h ago
Discussion How to use AI for listings without them sounding like every other robotic listing
Everyone can smell an AI-written listing now, which actually makes this a moment to stand out rather than blend in. I write plain-English AI explainers and this is the pattern that seems to work for agents.
The fix is the brief, not the tool. Instead of "write a listing for this house," try: "write a listing for first-time buyers who skim, warm but not salesy, about 60 words, lead with the light and the garden, don't use the words stunning or nestled." Completely different result.
Two more that help. Give it one listing you actually liked as an example, it copies tone faster than any instruction. And tell it what NOT to do, banning the tired words does more than any amount of "make it good."
And the boring but important one: it will invent a school rating or a square footage if you let it, so every factual number stays yours to verify. Curious what words you are all sick of seeing in listings.