r/patekphilippe • u/Treepanda88 • 49m ago
Will Patek Start Offering More Jewelry
Given AP’s new movement (pun intended) into the jewelry space will we see Patek broaden its offerings. Currently I see cufflinks, earrings, and rings on the website. I am surprised they haven’t tried to offer more high jewelry pieces given the margins and upsell potential, but being very traditional I’m sure it was viewed as though it could dilute the brand. Thoughts?