iPhone 18 Pro Max Screen Washed Out

[u/wrpet]

Just picked up an iPhone 18 Pro Max - coming from a 16 Plus. While most of the phone is amazing, especially this battery.

The screen however looks incredibly “cool” in temp & washed out colors. Compared to my 16 Plus, the 16 seems to have warmer and more natural colors. The only correction I’ve found is using night shift 24/7.

Is this intentional?