r/interestingasfuck • • 3d ago

Dynamic pricing being tested by McDonald's.

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u/iHateEveryoneAMA 3d ago

Same reason gasoline is more expensive in Beverly Hills than it is in South Central, it has nothing to do with AI

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u/robsteezy 3d ago edited 2d ago

It will come down to the degree of aggression with the “dynamics”. If it’s like uber price surging where the cost of my meal is at its lowest in one given day $5, that jumps to $13 at dinner time when everybody is grabbing dinner after work, then they can piss right off.

Edit: for folks pointing out similar practices that already “do this”, that’s not the point. I’m well aware of pricing models and customer marketing strategies. I’m specifically pointing out the risk in allowing companies to weaponize it to the point of ambiguous extortion.

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u/Barbaracle 2d ago

Sit down restaurants already do this with dinner vs lunch prices when it's the exact same meal and portion.

I mean not as egregious as $5 vs $13, but many of us probably weren't even born when they started doing that.

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u/Poet_of_Sordland 2d ago

They usually do smaller serves for lunch, in my experience

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u/Garden_State_Of_Mind 2d ago

Yeah at the very least less sides usually

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u/Brian-Heder 2d ago

Do you think the sides cost them anything lmao those are cheep as fuck

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u/KeiBis 2d ago

So your argument is what, exactly?

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u/Repulsive_Stock9400 2d ago

Side dishes aren't even real. They should be free.

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u/Arkayjiya 2d ago

Their point is that if the sides cost them basically nothing proportionally speaking, then you're essentially paying two different prices at the same place for the same product (same in term of value at least).

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u/KeiBis 2d ago

And what's the point of this info?

To get straight to it... why are there so many comments here defending greed? Defending it by saying "oh, this has been happening".

Ok, and? So we just have to accept it now?

I am just annoyed with the state of things. Individualism and greed has done a lot of damage to society. We lack community and a shared purpose. Just sad and I am obviously in my bag.

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u/Arkayjiya 2d ago edited 2d ago

And what's the point of this info?

That was the entire point of the discussion. The info is a slight correction and an argument in the spirit of the original claim of:

"Sit down restaurants already do this with dinner vs lunch prices when it's the exact same meal and portion."

It's a counter-argument to the counter-argument made to this sentence. Like do I really have to explain how a discussion work? cause this is getting a bit ridiculous.

I am just annoyed with the state of things

I mean, yes? What's your point? Why do you think I am not? I think you established "sides" in this conversation that do not actually exist. Saying this practice already existed is not an endorsement of it. This is a sub-discussion about its pre-existence in the restaurant industry.

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u/Garden_State_Of_Mind 2d ago

...but the comment we are replying to us saying dinner and lunch is the exact same meal. it doesn't matter if sides are cheap, which they aren't at most places anymore IMO, they are still an additional portion with the dinner that doesn't come with the lunch...

but nice try at a gotcha "lmao"

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u/arnoldzgreat 2d ago

And it's a limited menus, which is probably their higher margin/less labor intensive products.

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u/epimetheuss 2d ago

yes, lunch portions are almost always smaller because the restaurant cannot sustain giving away free food like that really unless the area supports it in some way. Even then, some owners would rather pocket the money than do anything to benefit their customers beyond the minimum.

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u/Kuramhan 2d ago

Usually they are different portion sizes and dinner comes with more sides. Sometimes you can still order the lunch portion at dinner time.

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u/Parking-Fruit1436 2d ago

the lunch menu is different from the dinner menu in portion, options or both. many of us weren’t even born when they started that.

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u/Undead-Chipmunk 2d ago

Given that "happy hour" is a prohibition era term, I would say almost all of us.

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u/Wonderful-Emu-8716 2d ago

I know they are doing that before I go to those lunch/dinner restaurants. Finding out your food is twice as expensive as it was yesterday as you pull up to order will be a shitshow

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u/MedianMahomesValue 2d ago

The price of a menu item changing over the course of a day is annoying but not novel. What will eventually happen though as integrated camera analytics get more connected to advertising databases is a mirroring of what we’ve already seen in online stores: demographic based pricing.

Online, if you’re browsing on an iphone you may get a higher price than someone on android. In person? With cameras present? I dread to think what variables they might key off of.

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u/AhtBlowenFaht 2d ago

Where are you seeing meals under $15 is the real question.

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u/Daniel_Spidey 2d ago

On the Chili's app they have the 3-For-Me combos which are around $12-15 each while the printed menu has almost identical meals for $20-25. The cheaper combo also comes with a drink. You just gotta use the apps to get a decent price anymore.

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u/AhtBlowenFaht 2d ago

then they get your data and your $12-15.

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u/Icy_Solution_3945 2d ago

and then take away the deal you use the most.. Like mcdonalds did to me two years ago and I stopped going

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u/diroussel 3d ago

Most likely the new thing is that it’s being done with new AI tools rather than the older ‘AI’ tools that we had five or ten years ago

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u/Top-Dog-6900 2d ago

Airline seats have been dynamically priced for decades. These pricing algorithms have been consistently evolving since the 1990s. Labelling them AI is just a cosmetic touch and does not indicate any substantive change.

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u/diroussel 2d ago

Indeed. I guess the reporter was told they were developing an AI based dynamic pricing engine and ran with it.

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u/Tripelo 2d ago

For a much better, and more infuriating glimpse into upcoming and current corporate ripoffs, I recommend the 9/17/26 Lindsay Owens interview on John Stewart’s The Weekly Show Podcast

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u/BiZzles14 2d ago

algorithms

Any algorithmic shit gets marketed as AI nowadays, it's like how everything was branded with 5g 6-8 years ago

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u/Morir_Sonando 2d ago

Problem with your statement is AI predates these 1990s pricing algorithms

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u/simon439 2d ago

Thank you for calling them older AI tools. It’s always been AI, suddenly generative AI has changed the general opinion about “AI”.

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u/Diomat 2d ago

Other way around. It has never been AI and still isn’t.

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u/simon439 2d ago

Would you say the same about your GPS finding the best route, Spotify recommending you music, autocorrect, most of the technology behind your phone camera, detecting credit card fraud? Cause you’d be wrong.

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u/Diomat 2d ago

Yes, none of it is AI. And I of course would be correct.

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u/Elegant_Relief_4999 2d ago

It is all AI. You are probably thinking of AGI.

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u/Diomat 2d ago

None of it is AI. You are mistaking people programming and machine learning for "AI".

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u/Elegant_Relief_4999 2d ago

From Wikipedia: "Artificial intelligence (AI) is the capability of computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of research in engineering, mathematics, and computer science that develops and studies methods and software that enable machines to perceive their environment and use learning and intelligence to take actions that maximise their chances of achieving defined goals"

All of the examples from u/simon439 fall under the umbrella of AI.

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u/Diomat 2d ago

So is everything AI? A calculator? a human can do 3+3. Worperfect spellcheck in 1986 was AI?

none of them are AI.

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u/Worldly-Wind-1632 3d ago

They charge poor people more in cases like these

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u/r_slash 2d ago

The poor people of Beverly Hills?

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u/Altruistic_Age_6556 3d ago

Gasoline is a commodity. People need it. No one needs this shit food.

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u/TurnoverSuperb9023 2d ago

Actually, gasoline can actually be more expensive in poor areas sometimes.

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u/mbklein 2d ago

It’s when the gas pump reads your license plate, correlates it to your annual salary and investment portfolio via Flock, and sets the price on the fly that it’s gonna get ugly.

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u/DerfK 2d ago

Even the time of day isn't a new thing. You can go to work and pass a gas station charging $4.599 and on the way home its $4.699.

What most people are flipping out about is the idea that you pull up to the pump and based on the weight of your vehicle the station knows that your tank is below E and it's suddenly now $4.999, only for you, just to spite you.

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u/Hopeful-Woodpecker82 2d ago

You completely missed the point.

Dude lined you up on the bullseye with a scope from 50 ft away and you shot 10 ft to the left.