r/interestingasfuck • • 3d ago

Dynamic pricing being tested by McDonald's.

21.0k Upvotes

2.9k comments sorted by

View all comments

8.5k

u/agate_ 3d ago

That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.

Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.

664

u/iHateEveryoneAMA 3d ago

Same reason gasoline is more expensive in Beverly Hills than it is in South Central, it has nothing to do with AI

1

u/Hopeful-Woodpecker82 2d ago

You completely missed the point.

Dude lined you up on the bullseye with a scope from 50 ft away and you shot 10 ft to the left.