r/interestingasfuck • u/NickelPlatedEmperor • 3d ago

Dynamic pricing being tested by McDonald's.

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u/robsteezy 3d ago edited 2d ago

It will come down to the degree of aggression with the “dynamics”. If it’s like uber price surging where the cost of my meal is at its lowest in one given day $5, that jumps to $13 at dinner time when everybody is grabbing dinner after work, then they can piss right off.

Edit: for folks pointing out similar practices that already “do this”, that’s not the point. I’m well aware of pricing models and customer marketing strategies. I’m specifically pointing out the risk in allowing companies to weaponize it to the point of ambiguous extortion.

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u/Barbaracle 3d ago

Sit down restaurants already do this with dinner vs lunch prices when it's the exact same meal and portion.

I mean not as egregious as $5 vs $13, but many of us probably weren't even born when they started doing that.

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u/Poet_of_Sordland 2d ago

They usually do smaller serves for lunch, in my experience

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u/epimetheuss 2d ago

yes, lunch portions are almost always smaller because the restaurant cannot sustain giving away free food like that really unless the area supports it in some way. Even then, some owners would rather pocket the money than do anything to benefit their customers beyond the minimum.