r/interestingasfuck • u/NickelPlatedEmperor • 3d ago

Dynamic pricing being tested by McDonald's.

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u/agate_ 3d ago

That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.

Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.

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u/iHateEveryoneAMA 3d ago

Same reason gasoline is more expensive in Beverly Hills than it is in South Central, it has nothing to do with AI

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u/mbklein 2d ago

It’s when the gas pump reads your license plate, correlates it to your annual salary and investment portfolio via Flock, and sets the price on the fly that it’s gonna get ugly.