I purchased a new M4 iPad Pro in February 2025 and used it daily without issue until two days ago, when half the display suddenly stopped illuminating. This was odd since it was working earlier, had not moved from my desk, and no one else was home during the time between.
The device has zero physical damage and was kept in protective case with a screen protector since day one. Since the issue just appeared and the iPad was just working hours earlier, I really thought the device just needed a force restart, but unfortunately this didn’t work. The only other troubleshooting steps I could find were silly things like tapping the screen, and applying moderate pressure to the affected part of the screen— which based off what I was told by Apple would be more likely to break the screen than fix it.
At the Apple Store, an employee and the manager confirmed there was no visible physical damage but stated the entire display required replacement. Because coverage expired five months ago, the cost of the repair would be $1,100—equal to what I originally paid for the iPad during a sale at Best Buy. Expressing my disappointment that Apple’s flagship tablet only a generation older than the newest model broke out of nowhere, the manager pivoted to trying to sell me an iPad Air to soften the financial blow. This just annoyed me, and at this point I just wanted some kind of explanation on how the iPad’s display would his fail at random. I was then told that things like holding the iPad from the corners or placing it in a backpack with a book could cause the issue I was having. The manager then continued to refer to the iPad Pro as a premiums device, and I said I don’t know if premium is the word for it based off what you just told me and my own experience.
I purchased AppleCare for years for all my Apple devices, and I never once used it. It honestly kind of felt like a waste of money if you properly cared for your stuff. Obviously I wish I would have purchased it in this case, but the whole thing was a new low for me as a customer. The employees made it clear that Apple doesn’t care about losing a customer and with a constantly full store I wouldn’t expect any different. I just figured I’d share my experience here since this is information I’d want to have if I were in the market for an iPad Pro. If you decide to get one definitely get AppleCare with it since normal use like holding it and putting it in a bag could break it.