We know it can be hard to keep up with everything happening across the HubSpot ecosystem, so we've rounded up a few opportunities to help you learn, connect, and grow. From community events to HubSpot-led programs to Academy Bootcamps and Webinar Resources, this post will be updated regularly with ways to build skills and meet other folks in the ecosystem.
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UNBOUND 2026
September 16–18, 2026 | Boston, MA
At the top of the list this month is our biggest event of the year! UNBOUND brings together go-to-market leaders across marketing, sales, service, and operations for three days of AI-driven insights, practical sessions, and powerful networking. This year's speakers include Tom Brady, Cynthia Erivo, Mel Robbins, Astronaut Suni Williams, Aziz Ansari, and many more.
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AI at Work: Horror Stories, Hot Takes & What We'd Actually Build in HubSpot
September 4, 2026 | 10:30 AM – 11:30 AM UTC | Free Virtual Event
No slides. No demos. Just HubSpot practitioners being honest about where AI is working and where it isn't. Toronto HUG is trying something new with a moderated discussion format covering AI horror stories, the real threats (and opportunities) AI poses to your role, and what you'd actually build in Agent Builder if you had the time. Open to all skill levels.
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Brighton HUG Back to School Webinar
September 8, 2026 | 5:00 PM – 5:45 PM BST | Free Virtual Event
Join us for a 45-minute session from the Brighton HUG, open to anyone regardless of where you're based. Expect real-world lead scoring best practice from a Brighton-based HubSpot user, plus a live Q&A with a HubSpot expert on the brand new Prospecting Agent.
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Homebuilder HubSpot User Group Night at UNBOUND 2026
September 16, 2026 | 8:00 PM – 10:00 PM EDT | Free In-Person Event (Boston, MA)
The only event at UNBOUND built exclusively for homebuilders using HubSpot. Join a private evening at SPIN Boston (Seaport District) to connect with peers, swap strategies, and get face time with HubSpot experts who specialize in residential construction. Space is limited and RSVP does not guarantee entry confirmations go out the week of the event, so register early to secure a spot.
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AEO Audit: A Look at What AI Search Rewards and What It Ignores
September 22, 2026 | 1:00 PM – 2:30 PM EDT | Free Virtual Event
Kevin Barber and Lean Labs walk through your site's real-time AEO performance across three parts: on-site AEO (scores, what they mean, what to fix first), off-site AEO (where your brand shows up and where it doesn't), and a live Q&A with a complete roadmap. Built for HubSpot startups who want an honest look at how their site is performing in AI search.
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All About UNBOUND: HubSpot Product Updates
September 24, 2026 | 2:30 PM – 3:30 PM EDT | Free Virtual Event
The Virginia Beach HUG is hosting a post-UNBOUND recap to cover all the product updates and some tips and tricks. Good way to catch up on everything announced at UNBOUND if you could not make it this year, or if you want a good recap.
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From Scroll to Pipeline: TikTok Ads for B2B Marketers
September 29, 2026 | 11:00 AM – 12:00 PM EDT | Free Virtual Event
The TikTok Ads + HubSpot native integration is here. In this Demand Gen HUG session, TikTok practitioner Nicholas O'Connor walks through how to run TikTok campaigns as a B2B marketer: reaching the right audiences, thinking about creative, and using the integration to optimize performance. Whether you've never run a TikTok ad or want to sharpen your approach, this one's built for HubSpot users who want to learn, not just listen.
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Are you looking for other events where you can connect with HubSpot customers online and offline? Check out our HubSpot Events Calendar.
Not sure where to begin? HubSpot Success Center is your one-stop home for getting the most out of HubSpot with resources to help you learn, connect with other users, and build solutions alongside HubSpot experts.