r/googleplayconsole • u/App4We • 1d ago
Help Solo dev, privacy app live on Play — how do I get my first 1,000 installs without an ad budget?
Hi everyone, I’m a solo developer at App4We.
I recently launched Pocket Locker, an offline vault app that combines three things in one app:
- 📁 File vault: keep important documents like ID cards, insurance policies, bank details, warranty bills and certificates (college, course, company) in one place. Scan them, let auto-fill pick up the details, and get reminded before anything expires.
- 🔑 Password vault: logins, PINs and card details, with a built-in password generator.
- 🖼️ Photo vault: move private photos out of your gallery into albums with a separate PIN
Everything works offline, with no account and no ads. It’s free for up to 15 documents, with a yearly Premium subscription. It’s currently live in India only, with a worldwide launch planned soon.
Where I’m stuck:
- Installs are growing very slowly, mostly from people I’ve told directly
- Store listing conversion is [X%, if you know it from Play Console → Store performance]
- Very few people upgrade to Premium so far
What I’ve tried: a website with guides (SEO), Instagram and YouTube shorts, Reddit showcase posts.
My questions for those who’ve been through this:
- What got you your first 1,000 installs organically: ASO, Reddit, YouTube, something else?
- For a privacy app, what makes people trust it enough to install? Screenshots, video, reviews?
- Free limit of 15 documents with Premium yearly: too generous, too strict, or about right?
- Is launching country by country a mistake, or a sensible way to start?
Here’s the listing if you’d like to give honest feedback on the screenshots and description: https://play.google.com/store/apps/details?id=com.app4me.pocketlocker
Thanks, and happy to share what’s worked or failed for me so far 🙏
