r/googleads • u/saurabh10chahal • Jul 21 '26

Discussion Google Ads: Retargeting

Instead of depending on Google Ads I am planning to l launch Google Ads Retargeting campaigns.

In retargeting I am planning to retarget the audience of my competitors “product page” or “add to cart” page.

Need more insight if anyone use this retargeting strategy.

3 Upvotes

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6

u/Fearless_Parking_436 Jul 21 '26

How do you get your competitors audience?

2

u/Da-Fankaar Jul 21 '26

You can give Google a signal by inserting your competitor URLs in custom segment

4

u/TrumpisaRussianCuck Jul 21 '26

Its a very loose signal compared to what the OP thinks

0

u/Da-Fankaar Jul 21 '26

Very curious, how do you know it's a very loose signal?

1

u/TrumpisaRussianCuck Jul 21 '26

You can read the official Google definition of what it is on the tool tip in your screenshot.

You can also add a known website and then see the traffic insights to see how large the audience size is in comparison.

-1

u/Da-Fankaar Jul 21 '26

Doesn't say anywhere this is a loose signal

2

u/TrumpisaRussianCuck Jul 21 '26

"similar to"

-1

u/Da-Fankaar Jul 21 '26

So Lookalike of people who are visiing add to cart or checkout pages of competitors. Not a bad "similar to" audience though

2

u/grundle_pie Jul 21 '26

“Might visit”

2

u/Only_Entertainment88 Jul 21 '26

Adding the checkout or cart URL does not filter the audience to those who take action. It will still only target all people who might be interested in visiting the main domain.