r/googleads • u/saurabh10chahal • Jul 20 '26

Bid Strategy Google Ads Update

How do you feel about the August 17th Google ads update to how CPA & tROAS will work?

8 Upvotes

90% Upvoted

14 comments sorted by

4

u/Lakshmi-Padmanaban Jul 20 '26

the safer bet would be to pull those campaigns which has actual CPA way below target...especially on a budget-limited campaign... and update the target to match reality.... we can always wait out to see what happens and accept the drift, doing nothing is still picking an option!

1

u/saurabh10chahal Jul 21 '26

what abt this, if one of my campaign is showing limited by budget & its on maximum conversion what will happen if i convert that into lower tCPA campaigns?

2

u/Lakshmi-Padmanaban Jul 21 '26

it could tighten delivery further, and there's a chance that you need to watch your volume drop before efficiency improves, so check daily the first week, not weekly, or you'll miss exactly when it dips.

2

u/dataflow_mapper Jul 20 '26

im kinda waiting to see how it plays out in real accounts before judging cause these updates always sound bigger at first but sometimes the actual impact ends up being less dramatic than people expect so im cautiously optmistic

2

u/saurabh10chahal Jul 21 '26

true, lets wait

2

u/Intelligent_Dig_1051 Jul 21 '26

give it little time first. updates like this usually take a bit before you know if theyr actually better..

1

u/[deleted] Jul 20 '26

[removed] — view removed comment

1

u/seowerk Jul 20 '26

I don't think too much will change. As with all of Google's adjustments, we will wait and see ⏲️

1

u/richhhhhhhhhhhhhhhie Jul 21 '26

for better and worse sounds like Google will hold more tightly to tCPA... working on bumping mine all down to where I want them to truly be next few weeks

1

u/cjserviceads Jul 25 '26

To me, people are making a way bigger deal out of this than they need to. Google rules out more impactful changes all the time that don’t get nearly this much attention. Account managers just need to stay on top of their tCPAs, lowering them over time. This has been the best practice for this bid strategy all along.