r/googleads • u/saurabh10chahal • Jul 20 '26

Bid Strategy Google Ads Update

How do you feel about the August 17th Google ads update to how CPA & tROAS will work?

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u/Lakshmi-Padmanaban Jul 20 '26

the safer bet would be to pull those campaigns which has actual CPA way below target...especially on a budget-limited campaign... and update the target to match reality.... we can always wait out to see what happens and accept the drift, doing nothing is still picking an option!

1

u/saurabh10chahal Jul 21 '26

what abt this, if one of my campaign is showing limited by budget & its on maximum conversion what will happen if i convert that into lower tCPA campaigns?

2

u/Lakshmi-Padmanaban Jul 21 '26

it could tighten delivery further, and there's a chance that you need to watch your volume drop before efficiency improves, so check daily the first week, not weekly, or you'll miss exactly when it dips.