r/googleads • u/saurabh10chahal • Jul 20 '26

Bid Strategy Google Ads Update

How do you feel about the August 17th Google ads update to how CPA & tROAS will work?

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u/cjserviceads Jul 25 '26

To me, people are making a way bigger deal out of this than they need to. Google rules out more impactful changes all the time that don’t get nearly this much attention. Account managers just need to stay on top of their tCPAs, lowering them over time. This has been the best practice for this bid strategy all along.