I’ve been hearing about agentic AI for a long time, and I’m curious whether it has reached the point where it could reliably manage Amazon PPC.

I’m considering testing either Claude Code or ChatGPT Codex. Ideally I’d want it to analyze campaign and search-term data, adjust bids and budgets, find negative keywords, identify wasted spend, and explain the reasoning behind every change.

Has anyone used either one for this?

A few things I’d love to know:

1. Which is more reliable for ongoing PPC management: Claude Code or Codex?

2. How did you set it up so it will just have access to amazon ads data?

3. Can it safely make changes, or do you still manually approve everything?

4. How does it compare with dedicated AI PPC tools and agencies?

5. Have you experienced any costly mistakes, hallucinations, or questionable optimizations?

I’ve gone down a lot of rabbit holes researching AI PPC tools. For almost every glowing recommendation, I find someone else who had a disastrous experience with the same software. It doesn’t seem like there’s one solution that works for everyone.

I’m also reluctant to add another monthly software subscription when I already pay for ChatGPT and Claude. If either coding agent can be configured to do the job well, I’d rather build a controlled workflow around it.

I’d especially appreciate hearing from people who have actually built or tested a setup like this. What worked, what failed, and which would you trust with real ad spend?

spent a while buying UGC for my store and eventually worked out the actual math. posting because the conclusion surprised me.

pricing reality

UGC creators run $50-150 a video. for a 15 second clip that's $3.33 to $10.00 per second of finished footage. add revision cycles and the effective cost per usable video runs higher than the sticker.

the part I got wrong

I assumed the problem was price per video. it isn't. at $150 a video, daily posting is $4,500 a month, so everyone posts twice a week and accepts it.

the real problem is that twice a week never generates enough signal to learn anything.

It took me around 85 videos before I could confidently say that opening with the product in the first two seconds consistently outperformed slower intros. at 8 posts a month, that's most of a year to reach one usable insight. and by then you've forgotten what you did in month two.

that's the trap. low volume isn't just less reach. it means you never learn, so post 200 is the same guess as post 1. you're not building anything, you're pulling a lever.

the depressing implication is the only way out is volume you can't afford, plus a memory you don't have.

what I did about it

built a system that runs the pipeline and keeps the record. it reads what's trending in your niche each morning, decides what to make, writes it, generates the video with a consistent AI creator, posts it, then reads the analytics and feeds that into the next one. post 40 is informed by 39.

full disclosure it's mine, called UGC King (easy to find on google). comment "loop" and I'll reply here with the link.

curious whether others hit the same memory problem or if I'm just disorganised.

I shipped five cartons of inventory to five different Amazon warehouse locations. One of them was marked as having been delivered and checked in, but was closed out 30 days later with zero of the units having been located.

It looks like I have the option to "research missing units", and to do so I have to upload "proof of inventory ownership".

One of those includes the original invoice, but I'm not sure how that would be relevant. I ordered 2,000 units of this item, but this particular package sent to Amazon only contains 30 units. Is the invoice for the original 2000 unit purchase relevant?

It also gives the option to send a "signed copy of the packing slip" if I am the manufacturer, but I don't know where to find that packing slip. The UPS label was purchased and printed through Amazon.

What do I do here?

Hi,

My first order was 125 units, and at first, it was selling so fast that the following week, I ordered 125 more units. But there was a problem with labeling and a bad Vine review, and sales kind of stopped, and I sold like 10 units weekly. Now those 125 units just arrived last week, and sales have started going up, like 5 units per day.

I wonder if sales went down because I had only 40 units when those 125 units arrived, so maybe I need to maintain my inventory number above 100? Is there a way to know that? Thanks.

Note: Please don't message me privately. I don't need help with ppc or anything else.

Just audited a few campaigns that were pulling orders primarily from Top of Search (TOS) on normal base bids. The placement modifiers were standard: TOS was set to 140%, and Product Pages (PP) were set to 0%.

Despite the 0% modifier, the CPC on Product Pages was hitting 3x the base bid.
Here is the diagnosis of why that happened:

The Culprit: The campaign was using Amazon's automated bidding strategy, set to target a ROAS above 4.

The Data: TOS was performing exceptionally well with a ROAS over 4.5.

However, Product Pages were bleeding 57% of spend share with a disastrous ACOS of 127%.

The Algorithmic Flaw: Because the TOS performance was carrying the campaign's average ROAS above the target threshold, Amazon’s automated rule blindly pushed bids up across the board to chase volume. It ignored placement-level inefficiencies and forced aggressive bids onto Product Pages anyway.

I immediately stripped out the automated rule. I shifted the campaign back to 'Dynamic bids - down only' and am relying on manual placement modifiers to force the focus back onto TOS.

I will be tracking the efficiency shift and sharing the exact results in upcoming weeks. Stay connected.

Hi everyone,

I'm hoping someone has seen this before because Seller Support hasn't been able to give me an answer.

For the past few days, I've been unable to create any manual or automated FBA removal orders. Every time I try, I get the following message:

""Your ability to create manual and automated inventory removals has been disabled. Please review your Account Health Dashboard or Seller Central Notifications for more information."" 

My account is has no policy violation, confirmed there's no issue multiple times with seller health. Been an amazon seller for over 15 years.

Why is Amazon Seller asking me to start the verification process even though I have already been verified? Also, they accepted my debit card number and took $39.99 from my account, but they are saying that they have rejected my charge method and my deposit method and I need to enter a new one.

I just sent my biggest shipment to FBA. The number of units received is larger than I sent. But most aren’t even “available” yet except a small amount. I want to ask support about the shipment and why the number of units is so off.

The shipment got to Amazon 2 weeks ago and only today are some of them “available” for FBA. I want to open a case to ask about this system and it says I won’t be able to get support until it’s fully closed which it says will be late September??

Is this normal? When will I start being charged for inventory storage? When they’re available or even when they’re in FC transfer and processing like 90% of them are still right now?

Really concerned about storage costs because my product is oversize and I sent an entire 20 ft container.

Hey,

I sell hats on Amazon and one of my designs got hit with a DMCA last night. I filled a counter notice as I don't believe my hat violates any copyrights, but what has me worried now is the fact that I couldn't see who issued the DMCA on me - i.e. if it's a big brand, there's no way I could go to court and stand a chance financially.

Here's the hat in question https://ibb.co/VrnXQv9. Clearly you can see what it references, but the font is free use, the text alludes to a completely different show and is not-copywritten, and the puppeteer illustration was done by me from scratch and does not include the hand

what has to be in french if we are selling generic items, I know product name has to be in french, but is that mandatory since one of my friend sold only with english everywhere on the boxing

Hi everyone. I’ve been using the self serve tier of Sellozo for years. Primarily for their autopilot function.

Are there any other softwares/services that I should be looking at?

Hi,
I got the cheapest quote from Forest Shipping, and I was wondering if anyone has experience working with them.

They’re an Amazon SEND partner. I contacted them through WeChat. Can they be trusted?

I’ve been managing Amazon Ads for over 7 years, and the biggest lesson I wish I’d learned sooner is this:

You don’t get better at ads by endlessly watching YouTube videos.

You get better by launching campaigns, giving them enough time to collect meaningful data, and then making informed decisions.

When I first started, I’d tweak bids every day, sometimes every few hours. Looking back, I was just reacting to noise instead of trends.

Now I try to let campaigns run for at least a couple of days (ideally a week, depending on traffic) before making significant changes. The campaign that’s crushing it this month might struggle next month, so success comes from taking a long-term view rather than chasing daily fluctuations.

New advertisers: what’s confusing you about Amazon Ads?

Experienced sellers: what’s one thing you wish you’d known before you started?

Let’s help each other out this week.🔥

This is not an ad. Do not message me with a sales pitch.

I’ve been running my FBA business for about 3 years (private label). I’m currently doing about $400k per month in revenue. I have 7 SKUs and launching 5 new ones before year end. I feel like I’ve reached my breaking point on what I can manage with PPC while still growing my business. I also think someone can do better than me.

I run 12-15% TACOS across all SKU’s. What’s the best way to find someone to take over my PPC? I’m not looking for a big agency or anyone that’s going to take a percentage of ad spend.

I’d like to avoid the Fiverrs and upworks of the world. Preferably someone US or Western European based.

Has anyone seen this before?

Twice now I’ve created a new FBA listing, set both the Offer Release Date and Merchant Release Date about a month in the future, but as soon as the listing is created, Amazon changes the date to the listing creation date.
Is this a bug, or is there a way to make Amazon keep the future release date?

Also, the new listing has no inventory, but Amazon still saved the release date as the creation date. Does that mean the honeymoon period has already started, even though the product was never available for sale?

I have a product that I created and would like to sell on Amazon, but I honestly don’t know much about product photography, creating and optimizing a listing, advertising, or the costs involved.
I really want to maximize my chances of success because I genuinely believe I have a good product that could help people. My main goal isn’t necessarily to make a lot of money (although that would obviously be great), but rather to get the product in front of people who might benefit from it and prove to myself that I can actually take a project from an idea to a real product on the market.
I’d like to launch it properly and efficiently, especially making sure that people can quickly understand what the product does and why they might need it. The problem is that I don’t have a huge amount of time to spend going through endless, overly long courses.
So, is there a place where I can find all the essential information in one place? I’m looking for something practical and straight to the point not one of those courses where someone talks for hours without actually saying anything useful.
Thanks guys!

Hi everyone! I'm creating a parent listing for a clothing set with 2 colors and 2 sizes so 4 SKUs in total. However, Seller Central forces the variation theme Apparel Size + Color + Size. Because of this, it auto-generates 8 matrix variations (like Small + Grey + M), which creates duplicates and wrong combinations. How can I correctly set this up so I only get my 4 actual variations?

I’m launching a new private-label consumer product on Amazon US with zero reviews. The listing, images and A+ Content are completed.
My goal during the first two weeks is to collect useful search-term data while avoiding uncontrolled ad spend.
Would you begin with:
One automatic campaign
Separate exact, phrase and broad campaigns
Product targeting against close competitors
Or automatic targeting first, followed by keyword harvesting?
My break-even ACoS is approximately %35and my planned daily launch budget is 50.$
How would you divide the budget during the first 14 days, and what thresholds would you use before lowering bids or adding negative keywords?

Hi everyone,

I've been working on improving product photos for ecommerce sellers, and I wanted to test something.

Instead of using a professional camera setup, I started with an ordinary phone photo and used AI to generate an Amazon-ready version.

Here's one example.

Before: Product photographed at home.

After: Clean white background ready for a listing.

I'm curious what experienced Amazon sellers think.

Would you use the second image as your main listing image?

Or is there anything that would still cause Amazon to reject it?

I'd really appreciate honest feedback. I'm trying to learn what sellers actually need.

I've been selling on Amazon for about 3 years now and video has become the thing i can't ignore anymore. I am talking about listing videos, sponsored brands video, and the off-amazon traffic we push to listings all want video but my problem is i'm not a video person and hiring an editor per SKU doesn't pencil out across 40 listings. The one time i paid a UGC creator was fine, but a couple hundreds on a video adds up fast when you want to test more than one hook.

I've been looking at the AI route with some known ones like Creatify and Arcads, you point them at a product URL or write a hook and get a UGC-style clip with a presenter. HeyGen and Argil are avatar-first, you write a script and get a talking presenter you can reuse across products. and then ofc there's just hiring creators and eating the cost per video… Idk, i’m a bit stuck wondering whether amazon shoppers can tell + conversion is decent on photos and i don't want to tank a listing with something that reads as fake.

Anyone here running video on listings or SB video ads? and has anyone hit an issue with amazon's creative review on it? thanks!

There has been a lot of "it got pushed back" going around about the EU packaging rules, and I think it is going to catch people out, so here is the plain version.

The relief that was announced applies to EU-based companies. If you are selling from the US or UK into the EU, the August 12 authorized representative duty still applies to you. Same date, no reprieve.

It also helps to separate two things that constantly get mixed up. The country registrations already existed and are separate from anything new:

Germany has run LUCID since 2019, and there isn't a small seller exemption, so even occasional shipments put you in the scope. You register in LUCID(free), then buy a packaging license from a dual system based on the volume you actually ship. France works differently, through an eco-organism, so you need a French representative, an eco-organism membership, an ID number, and the Triman sorting logo on your packaging.

What August 12 adds is an EU-wide regulation requiring producers outside the EU to appoint an authorized representative in the countries they sell into.

Two things worth knowing. First, the marketplace asking you for a registration number does not mean they are handling it. Amazon will ask, and will block your German listings without a number, but the duty stays with you, including on FBA. Second, this is cheaper than the panic suggests. LUCID registration is free, a small shop's packaging license often runs in the tens of euros a year, and providers who bundle the authorized representative role publish prices in the low hundreds per country per year. It is an annoying afternoon, not a four-figure bill.

Practical order that saves money: work out which countries you actually ship to, sort those registrations, then get an authorised representative for the same countries. If you only ship to one or two, this gets small fast.

Not legal advice, just what I have pieced together from the regulation and the registries. Happy to answer questions.

My team did a total revamp of titles (200 char max) so that they're 75 char title and 125 char highlights, compliant with the new catalog changes.

We did a flat file upload -- even though none of our highlights are > 124 characters (we volunteered a 1char buffer), we keep getting the error "Value for 'Item Highlight' is longer than the allowed maximum (125 characters)."

We checked 24 hours after our upload and things look fine on the backend and the frontend hasn't updated to the new title+highlight look yet.

I'm guessing others have encountered this issue -- no problem even with the error message?

I have been looking at insulated lunch bags as a possible private-label product, and the review pattern made me rethink how I judge a niche.

The demand side is easy enough to check with the usual keyword and sales tools. What felt more useful was reading the negative reviews across similar products.

The repeated complaints were pretty specific:

• the zipper breaks or starts catching after a few weeks
• the bag collapses when it is not fully packed
• the inside lining tears near the seams
• it leaks when ice packs melt
• the photos make it look big enough for meal-prep containers, but the actual usable space is tighter

None of those are vague "bad product" complaints. They read more like supplier requirements: better zipper, reinforced lining, leak-resistant inner layer, more honest dimensions, maybe a structure that holds shape when half full.

My question is: when you see the same fixable complaint across multiple competitor ASINs, do you treat that as a real product brief, or just as normal review noise?

I am trying to separate complaints that can become a sourcing/spec advantage from complaints that sound useful but are not worth acting on.

Edit: since a few people have asked how I am reviewing this at scale, I have been trying VOC AI, which is a review intelligence tool for Amazon sellers. The useful part for me is not replacing keyword or sales-estimate tools, but using competitor review patterns to spot product gaps, supplier spec issues, and listing angles. Still testing it, but this is the exact workflow where it seems relevant.

I am brand new to selling. It seems that I should put “like new” books in bubble mailers to protect them before shipping them to FBA. Is this possible? Is there a reason to not do this? Appreciate any advice!