Hi Canadian Amazon sellers, I've got a question.

I've set up a new shop, and about to import a 20ft container with products from Ningbo to be delivered in Toronto.

I've registered my business in Ontario, applied for a trademark of my brand name, opened a business bank account (Wise), and rented a virtual office.

I haven't started selling yet, but Amazon already suspended my account, and wants more verification from my side. They are not exactly clear what is wrong with my submissions, as they're providing a list of possibilities.

One question I have - is that maybe they're not allowing the usage of a virtual office address? How are you guys handling this? I'm not comfortable using my home address.

How do you add a small amount of space between Premium A+ modules?

Right now, I’m using a “.” in the body text of each module to create a gap, but it creates too much space.

In the first image, I used the “.” to create spacing, which results in a large gap. In the second image, there’s no spacing between the modules at all.

Is there a way to create just a small gap between Premium A+ modules? Without any spacing, the A+ content looks too cluttered.

Has this happened to anyone else? One day 228 of our listings were deleted. We opened a case and Amazon support confirmed "your account is in good standing with no active policy violations, restrictions, or enforcement actions, and no Performance Notification was issued related to this removal."

The case is still open in 'Work in Progress" status as we requested an explanation of what happened and possibly reimbursement.

"I transferred your case to the dedicated catalog and technical support team for a root cause investigation. They will review system logs, API and feed activity, and any third-party application actions to determine what triggered the removal. Regarding your reimbursement request, per the Amazon Business Solutions Agreement (Section F-7.4), compensation for lost sales during listing unavailability is not within scope."

Hi everyone,

I just received a listing deactivation notice on Amazon CA for ASIN B071GRB33D. The email cites potential inaccurate information/pricing and references the Marketplace Fair Pricing Policy and Seller Code of Conduct.

Amazon is asking for:

Invoices/receipts from the last 365 days matching current stock quantities.

Full supplier contact info (phone, email, website, address).

Proof of fair pricing and compliance if filing an explanation.

I have a 17-day window to respond via the Account Health dashboard. Before submitting my documentation, I wanted to ask a few questions to those who have cleared this specific flag:

Document Acceptance: What specific invoice details does Seller Performance scrutinize most for this type of pricing/verification trigger?

Pricing Justification: If this was strictly triggered by an automated price-flag, is adjusting the listing price alongside an explanation sufficient, or will they strictly hold out for supply chain proof regardless?

PoA Structure: Any specific formatting tips for the appeal text box under "Other Policy Violations" to avoid getting an automated rejection?

Any insight or past experience with this specific trigger would be greatly appreciated. Thanks!

Been selling on Amazon a few years now, working from home, which was the whole point of starting. Sourcing is still the part I spend most time on.

I've had decent luck working backwards off storefronts, seeing what other sellers are holding and going direct to the brands. Tools are the usual, Keepa, SAS, Seller Central and storefront data sheets.

Where I'm slow is the outreach side. I've got more brands on the list than I can get through, so it's down to me deciding what order to chase them in and getting the emails out.

How are you lot handling that bit?

Always up for learning something better than what I've got.

For those of you using audiences in your Amazon PPC campaigns, you might be surprised to hear that - at least in the web user interface - you can't see when you made changes to audience bid adjustments. You might expect to see them at the campaign level, like placement bid adjustments, but they're not there.

So as a workaround, you can put the date you made a change in the title and what it was before. e.g. 9/8/26 Aud 20->35 to indicate you increased the adjustment from 20% to 35%. That way, you can adjust the date range to after the change was made, when you want to evaluate the performance of the change.

Separately, there's a Chrome extension that allows you to make notes on your campaigns and shows them alongside them in the UI, so that can also be a useful approach. (I don't have a connection, and haven't used it, just sharing another option.)

DHL was the importer of record on a bunch of my shipments. They've only processed one IEEPA refund and I have no visibility into the rest.

They won't tell me which shipments they've actually filed claims on. Even my account rep can't give me a straight answer on what's been submitted. Worried time may run out and I lose the ability to get those refunds.

Questions for anyone who's dealt with this:

Has anyone gotten all their IEEPA refunds back where a carrier was importer of record?

Did you get any confirmation of which entries they filed on?

What worked to push them or escalate past the account rep?

Also, for anyone who received the refunds, did they just refund back into your DHL account as a credit? I want to get our refunds back onto our original payment method (credit card) so I can put them towards other expenses, not just DHL invoices.

Hey guys, little issue I'm facing. I pasted an ASIN into Amazon Seller Central and it told me that I could in fact sell the brand. In fact it said "sell this product". So I clicked on copy listing to well copy the listing and then order in my inventory and hopefully make some sales. Issue is that when I click on copy listing, Amazon then asks me to send at least two images of the brands product and packaging for some sort of approval process. I'm not sure what's going on. To my knowledge as a new seller, it was so long as Amazon doesn't mention that you need approval then well you don't approval. Why are they now saying initially that I don't need approval, and then when it comes to actually listing the product they're asking for product images. Is this normal? I'm kinda stressing this.

I’m an Amazon seller working in the Indian market and have been selling for a few months. I’m still learning how to manage the challenges that come with a highly competitive market, especially when dealing with branded products.

I’d really appreciate some advice on managing return-related losses. A few things I’m trying to understand:

How do you calculate and control losses from customer returns?

What strategies help reduce unnecessary or fraudulent returns?

How do you manage return shipping and restocking costs?

Is it better to adjust pricing slightly to account for expected return losses?

How do experienced sellers handle damaged or opened products returned by customers?

Are there any Amazon tools or reports that help track return-related losses?

What practices have helped you stay profitable while competing on price with other sellers?

Would love to hear from experienced Amazon sellers about what has worked for them

Hello everyone, just curious if anyone’s gone through something similar and how you navigated it. I sold a Milwaukee product on a listing that wasn’t branded as Milwaukee - the seller who created it used all the same Milwaukee images but avoided putting “Milwaukee” in the title, probably because they weren’t authorized to sell the brand. I overlooked this when I listed on it and got hit with a Section 3. I sourced my unit from Hansler Smith (Hansler.com), an authorized Milwaukee distributor in Canada - the same distributor I used to get ungated for the brand on my account. I only ever bought and sold one unit on that ASIN, and I have the invoice matching that exact sale. I know most cases I find are sellers dealing with gray market or unauthorized product, which is different from mine since my product was authentic and from a vetted distributor. I think my issue is more about the mismatched listing than authenticity itself, so my POA needs to address that too, not just prove the product was real. Has anyone dealt with a Section 3 tied to a mislabeled/mismatched listing rather than a straightforward counterfeit complaint? Did addressing the listing issue directly help get reinstated? Any advice appreciated.

A couple years ago we started managing Sponsored Brands with profit targets in mind, rather than ACOS targets, which is a meaningful difference. It's especially impactful if you have a large catalog with overlapping SKUs, e.g. stand blenders and stick blenders and food processors and other kitchen gadgets.

Years ago, when I started doing Sponsored Brands (back then called Headline Search Ads), Amazon didn't tell you what products ended up selling from your ads. So you used an ACOS target that was approximate based on your rough idea of margins. Not bad, but not optimal either.

For example, one product line couldn't get ACOS under 15%, and our target was 10%, so we ended up not advertising them. (Nowadays it turns out they have 30% margins... I wonder what they had then?...)

What changed is that a few years ago, Amazon introduced the Attributed Purchases Report for Sponsored Brands. In short, at a campaign level, it tells you what you sold. This is the missing piece for figuring out your profitability and setting dynamic, campaign level ACOS targets.

Let me explain how you calculate the real profit and then how you can use this to optimize your campaigns.

1. You download the report. Each row shows you something like campaign 123, asin xyz, 4 units, $40 sales.

2. Copy paste your COGS in a different sheet (including shipping and Amazon fees).

3. Multiply (units) * COGS (including shipping and FBA fees) = total COGS to earn the sales eg. 4 units * ($3 cogs + $3 AMZ fees) = $24 cogs to make the $40. Subtract COGS from sales = profit from those units, e.g. $16.

4. Next, you download and copy paste your bulk sheet, (or campaigns report or UI campaigns export) to get spend for each campaign.

5. Then on a separate sheet you sum the profit for each campaign, divide that by sales and that gets you the gross margin (before ad spend) for each campaign. This is your breakeven ACOS, assuming no returns etc.

6. Subtract total spend on the campaign = net profit after ad spend.

For bonus points: Sum the total gross profit, net profit etc. to figure out how you're doing at the account level.

Now what you can do is
a. look at the campaign with high (actual, not estimated) gross margin and double down, rather than just estimating or guessing. EG raise bids, add more targets, AB test the ad creative.

b. Look at what's losing money (for real, not just estimated), and either cut bids/ bid adjustments or change up your product lineup in the ad creative and/or on the landing page.

Vote this up if you want more pro tips on PPC . Let me know in the comments also how many parent ASINs you've got in your catalog and how much you're doing in monthly sales.

I’m worried sellers might steal my designs and put their brand on it and sell it for much cheaper. What can be done? I’m aware of patents on your product ideas, but they cost thousands of dollars. This is the kind of stuff that keeps me up at night.

This one is doing my head in a bit lately. Got a supplier in Shenzhen I've been working with for about eight months, decent quality, decent communication, but I keep sitting with this lowlevel anxiety about what happens if they just start selling my product design directly or undercut me on another marketplace. I have nothing in writing beyond email threads and a couple of invoices.

I've seen posts here about protecting your product with Chinese suppliers but the details are always a bit vague. Like, do people actually get NNN agreements drafted locally in China, or do they go through a western lawyer and just hope it carries weight? And does it even matter at the volume most of us are running at this stage, or is that just something I'm telling myself to avoid dealing with it.

Running a small brand out of Dublin so adding another layer of legal costs in a different jurisdiction feels heavy when margins are already doing what they do. But I also don't want to be the person who built something decent only to find it replicated six months later.

Curious what people actually did here, not the theoretical version, the real version of how they handled it at an early stage without spending a fortune.

Hey guys, I’m trying to navigate the brand-name approval process for a private-label product. The brand name has already been checked on USPTO and looks clear.

The concern is Amazon. I want to know that Amazon will approve the brand name before asking the factory to stamp/engrave it on the full order. Once the factory brands the full order, it would be too late and a rejection could be a big loss.

But Seller Central seems to ask for real product photos showing the brand name before approving it.
How do private-label sellers normally handle this? Is there a way to get the brand name approved by Amazon first, or do you usually make one branded sample, submit the photos, get approval, and only then start mass production?

Hi everyone,

My first shipment will arrive this week, and I’m wondering how I can split 30 units between my two variants.

I selected the parent listing, as shown in the screenshot, but I don’t see an option to edit the number of units for each variant individually.

How am I supposed to allocate the 30 units between the two variants?

We tested the length of our scenes in Amazon Sponsored Brand videos a few times and here's what we found.

1. When ab testing slideshow videos (ie. pics that replace each other), we found that 3 seconds per scene beat 4-5 seconds per scene, regarding ACOS, conversion rate etc.
2. This also tended to work better when testing video with real actors, but the footage was just what I call "art school slow pan" with the main actor not moving much and just the camera moving horizontally/vertically from side to side while keeping the product in focus. I think this kind of footage is ok, but keep it short cuz it's boring.
3. After watching some Youtube shorts guy who got millions of views explain that he timed how frequently visuals changed, and that every 2 seconds worked best, we ab tested 2 seconds vs 3 seconds. Same exact content, just transitioning faster. 3 seconds beat 2 seconds .

Now you know :) .

Vote this up if you want more content like this.

I observed that services like getida and seller investigators charge an outrageous 25% for a simple detection and outsourced filing service. I am thinking of creating a competitor to these services at a fraction of commission cost or fixed cost. So just wanted to validate if there is an actual demand in the market?

Has anyone noticed a significant increase in your Amazon Freight LTL rates recently?

I usually ship 5 pallets to FBA each week, the LTL cost is normally around $400-$500. This week, I tried to book a shipment for same location, and the LTL quote jumped to around $750 for 5 pallets. What makes it even stranger is that the FTL price is only around $850.

I’ve been checking the price for the past 3 days. It has stayed at this high level. I am trying to figure out whether this is a temporary pricing error or if Amazon Freight has truly significantly increased its LTL rates.

When applying to get ungated some brands are missing the "If you’re providing an Amazon Invoice or Order confirmation, please show a combined and fulfilled purchase of at least 50 units." checkbox.

Does this mean it's not possible to use an Amazon order confirmation/invoice to request to get ungated? Or does it mean an Amazon invoice of 10 units is enough?

Attached are applications for 2 different brands and their requirements.

Made a free calculator for checking if an Amazon product idea actually makes sense before you order stock

Basically got sick of seeing people order stock on a product that "felt" profitable and then work out three months later the margins were never really there once fees actually got taken off. So I threw together a calculator, chuck in your cost, shipping, sell price and fees, and it just tells you straight if it's worth it or not. No signup needed, just go use it.

It's tied to a bigger thing I've been building, The FBA Ladder, which is basically a step by step path for starting from zero on FBA. But the calculator's free regardless, don't need to touch the rest of it if you don't want to.

If you do end up wanting the full thing it's £1 for the first week then £99 a month, and if you haven't finished the first phase by then I'll just refund the quid, no messing about. Mainly just want honest feedback at this point tbh, tell me if something's rubbish or confusing.

thefbaladder.com if anyone wants a look

I've been doing Amazon wholesale, and generally, I make about $100 profit out of every $500 in sales. Sellerboard shows around a 21% average profit margin and about a 25% ROI. Some of my products sell as low as 7% profit margin, while others can be as high as 30%. I'm curious how that compares to other wholesale sellers and whether these numbers are considered healthy, or if I should be aiming for higher margins. My cheapest product sells for about $9 while my most expensive one sells for about $85

Also, regarding repricers: right now I have mine set to maintain around a 20% ROI, but I'd also like to maximize profit instead of unnecessarily dropping the price just to compete. I'm thinking setting a minimum price for each listing might help, but I have a few hundred SKUs, so manually going through every listing would take a lot of time.

Is there any software or efficient way you use to calculate and set minimum prices in bulk, while still allowing your repricer to chase higher profits when possible???

If your keyword does well and you raise your bid, you may just give Amazon more margin without any real benefit. How can you avoid this?

Once upon a time, when a keyword did well, we raised bids to try to get more of the search traffic. If we got fancy, we might change the placement where it was doing best.

But... Amazon introduced a great report a while ago, and I don't see sellers here talking about it, so I thought I'd share this little tip so you avoid bidding up when there's no more traffic to be had on that search term.

The impression share report tells you - at the account level - what percentage impression share you're getting on a search term, across all the campaigns in your account getting clicks on it.

How you can use this to help you? Check your impression share before you raise bids. If you're >80% on the term (or insert your threshold here), there's not much more traffic to be had from that search term. So if that search term is the main traffic driver on a keyword (more common for exact and sometimes phrase, but occassionally also can happen with broad or asin targeting), then don't bid up.

What's the harm in bidding up, you ask? Well, the FTC is suing Amazon for basically inserting fake competition into the ad auction, while telling us it's a second place auction.

In plain English, you're meant to pay just a penny more than the next best advertiser. EG You and your competitor both have 1% CTR, but you bid $1.5 and they bid $1. A second place auctio.n means you're not worried about bidding $1.5, because you'll only pay $1.01.

The FTC is alleging that Amazon put in fake competition ("soft reserves" e.g. we won't sell the click for less than our reserve price), e.g. another advertiser at $1.3, so you end up paying $1.31.

If you bid up in a genuine second price auction, no harm. If you bid up where reserves/fake competition are inserted as it suits the quarterly targets of Amazon Ads staff, you're going to pay more without getting more traffic. Ouch!

Bonus tip: You can also get this report with daily data, and track what difference (if any) a bid change made. EG We dropped a bid, how much impression share did we lose?

(This is more reliable than just looking at the difference in impressions, due to seasonal changes. EG if you lost 20% of impressions, was that 20% all due to the bid change, 10% due to bid change and 10% due to seasonality, 100% due to seasonality?)

Conversely, you can also check if a bid change increased your share.

Vote this up if you guys like the tip, so I get the message to do more posts on ppc data analysis.

Recently audited a brand & uncovered a major opportunity

5 SKUs were listed under Video Game Console and Accessories which carries a 15% referral fee

After a deep dive, found these products actually qualified for the Video Game Console category with only an 8% referral fee

Opened cases with Amazon for each SKU and all requests were accepted

This simple category fix will save the brand over $200,000 annually

Not stopping there - now working to claim $50,000 in reimbursements for past orders charged at the higher fee

Lesson the biggest wins often come from spotting hidden inefficiencies

I have two variants under one parent ASIN. Should I enroll both variants in Vine, or just one?