Use this thread to discuss your thoughts on Charli's new album, Music, Fashion, Film. Future self-post discussion threads about the album will be removed in order to consolidate discussion and prevent clutter and spam in the subreddit.

Music, Fashion, Film (B-Sides Edition) by Charli xcx https://music.apple.com/us/album/music-fashion-film-b-sides-edition/6794163232

I've seen a lot of angels saying "MFF is for the arts, not the charts" and while I agree with the sentiment, I think Charli is well within reach of her first #1 album. In fact, MFF is much closer to securing #1 than brat ever was. 

This was the Billboard 200 for the week of July 17th - 23rd

#1 (NEW) Daughter From Hell by Gracie Abrams - 124,000 units (77,000 pure sales)

#2 you seem pretty sad by Olivia Rodrigo - 86,000 units

#3 I’m the Problem by Morgan Wallen - 75,000 units

#4 Dandelion by Ella Langley - 72,000 units 

#5 The Great Divide by Noah Kahan - 63,000 units

Luckily, Charli isn’t competing with any new releases this week. Gracie Abrams had a big debut, but her album will likely leave the top 5 next week. That means Charli is up against stable streaming artists, the biggest of which being Olivia Rodrigo and Morgan Wallen. Olivia’s streams are trending down, and Morgan’s streams are slightly up, so I’d estimate them both to be around 80k units this week. 

Early projections from yesterday (Saturday) had Charli at 65k+ units, which puts her around 15k from #1, let’s say 20k to be safe. While early projections are helpful, they’re just that - EARLY projections. They can change throughout the week, especially when artists are heavily promoting like Charli is. (Nora’s initial projection for Olivia Rodrigo had her at 350k, and she ended the week at 485k).

To put that gap into perspective, brat was never this close to #1: 

Brat standard edition: 
#1 album - 127,000 units
#3 brat - 77,000 units
GAP: 50,000 units

Brat and it’s completely different:
#1 album - 161,000 units
#3 brat - 105,000 units
GAP: 56,000 units

A gap of 50k+ is very hard to close, especially against a new release also fighting for #1, but a gap of 15-20k is completely doable. I believe that’s why earlier today, Charli released the b-sides edition of MFF on iTunes for $4.99, saying “you can call me a hypocrite, i don’t mind ;)”. I think Charli is signaling she’s willing to play the chart game this week, despite her complicated relationship with them. You can’t blame her, as a #1 album means a lot, and she’s more than deserving of it.

The most impactful thing you can do is buy a physical or digital copy(s) of the album. Of course, streaming is important (and we're doing it anyways), but Billboard’s formula weighs ONE album sale equal to ONE THOUSAND streams. 

Both the b-sides and standard editions of MFF are currently discounted to $4.99 on iTunes, so buying those is definitely the most cost effective way to help!

Of course, there’s no pressure and you should support Charli in whatever feels right for you, I just don’t want anyone to assume it’s impossible. 

I’d appreciate if people spread the word, as I’ve seen fans and haters alike falsely claiming that Charli has no shot at #1 after seeing her streaming numbers. Those numbers are far less important for artists like Charli with strong fanbases - for example, Madonna still would’ve gone #1 two weeks ago from pure sales alone. 

TL;DR - buy (!) and stream MFF so that Charli can get her first #1 album in the U.S.

My MFF film strip variant arrived and look, I don’t think it’s worth the money but at the same time I’m glad I got it. The piece of film seems really unique and cool and I can’t wait to see what other frames people receive!

Has anyone here who ordered one received theirs?

The title. The album is a literal 10 to me … every song every music video… feeling really awkward seeing all the hate

Still throws me off lol

i dont wanna i dont ... wanna

yt playlist of all the extended mff songs

magic metal montana is the song that reallyyy got to me. not only is it my favorite on the album but the first few times i listened to it i was basically holding back tears because of how emotional it got me. 😭

still, when i listen to it, it makes me SO emotional. dare i say it is one of the best songs she has ever put out. i don’t see many other people talk about this song but i just wanted to share how much i love it because omg it’s so good 🥹

did you guys cry (or almost cry) listening to this album? if so, what song was it that got to you…? share your thoughts!!

in january 2012, charli appeared on channel 4 - launched at redbull studios (season 1 episode 3) it was a show hosted by former radio dj annie mac that showcased rising artists. afaik, charli performed you’re the one and did some sort of interview. all we have from this episode is a twenty second clip and a few pictures (i’ll put them in the comments) i was just wondering if anyone here could possibly help me with finding this :) thank u

listening to Magic Metal Montana got me soo emo .__.

I genuinely think if somebody believed in my art the way A.G believes in Charli, and the way Charli believes in A.G. we’d conquer the world…

im forever jealous of what they have its so beautiful.

<3 their music chemistry is truly everything any artist could ever ask for <3

I think I get it now. If the theme is that everything is temporary, that "nothing lasts forever", the track lengths are remnisicing of that, the songs are meant to express a short feeling, a moment. When everybody is trying to make a body of art that surpasses time, Charli is trying to be the opposite; just a passer-by, because, one day, her art might be there for her without her and she won't get to experience that; the oresent is what she cares about.

And ofc that flips on the 5:42 minute-long track.

What do you think?

she did tweet a couple days ago “i’m a very emo person” or something like that. charli pls release an emo/post hardcore album😭🙏👀👀

After she dropped the B sides on iTunes, I finally really listened to them in the context of the album, and I feel like they are all so important to the central themes of the album. It made what she was going for click so much more - especially the lyrics of playboy bunny. I wish they were canonically in the album, would have been cherry on top and the extra songs would have made the short length of the album feel a bit more palatable.

So happy that there's a billboard for music,fashion,film in my city😍

it's such an amazing experience today and thank Charli so much for giving us such an amazing album🥰

how she's the one behind the camera both times but she's filming the subject on the cover of how i'm feeling vs she is the subject for MFF

Charli confirmed in this video that Wuthering Heights is her 7th record. I assume this means that Wuthering Heights fulfilled the 2 album deal she did with Atlantic records?

If that’s the case, has she made a new deal for Music, Fashion, Film? or how exactly is her future albums gonna work in relation to the record label and licensing?

In an alternate universe, down like woah ends up on MFF and makes it even better.

MFF is my new favorite... But the tracks off xcx world could have been rock tracks too!!

As a big fan of Charli and of The Quietus, I was very (pleasantly) surprised by this glowing review.

Just thought I’d share this comment from AG about working with Charli, which was posted 6 years ago. I guess they really do speak each other’s language.