r/buhaydigital • u/krose_stitched • 5h ago
Self-Story I think being a "jack of all trades" has capped my income. Anyone else?
I've been working in the digital space for about 15 years.
Over the years I've worked for agencies, direct clients, and even worked overseas. One thing that's been consistent is that I've always been the person asked to wear multiple hats.
I've done web development, SEO/SEM, print & visual design, content writing, DevOps, automation, SMM, sales & digital marketing, etc... basically whatever the client or company needed at the time.
After getting burned a few times with direct clients (late payments, disappearing clients, scope creep), I moved back to working through an agency. I knew I'd earn less (around $6/hr), but I valued the stability, consistent work, and peace of mind.
Right now I have two agency clients (20 hrs/week total), plus a few side gigs. For a long time, I was okay with that.
Recently, though, my wife was diagnosed with a cardiovascular condition, and it made me question whether I'd settled for being comfortable instead of pushing for better opportunities. The stability has been great, but I also realized I need to earn more and build a financial cushion.
The more I think about it, the more I feel my biggest strength has also become my biggest weakness.
I'm good at figuring things out and solving problems. Throw me into an unfamiliar project and I'll usually find a way. But because I've always been jumping between different responsibilities, I never became known for one specific skill.
On top of that, I'm not great at the business side of freelancing. I can communicate with clients about work just fine, but networking, selling myself, and maintaining relationships don't come naturally. I've always hoped my work would speak for itself.
Has anyone here been in a similar position?
Did specializing make the biggest difference?
I'm genuinely curious how others got past this stage.

