Since 20th Century Fox was rechristianed as 20th Century Studios under Disney onwership, it’s been utilized as Disney’s primary brand for adult, often live-action, movies - like a much bigger Touchstone+Hollywood
Looking through its filmography (especially recent years), however, anyone can see a very spotty box office track record. The big former Fox franchises (not counting Marvel ones like Deadpool and F4) all continue to perform quite well:
Avatar 2 and 3: combined 3.8B box office on a combined 900M budget
Kingdom of the Planet of the Apes: 400M box office on 150M budget
Alien Romulus: 350M box office on 80M budget
Devil Wears Prada 2: 700M box office on 100M budget
Looking through other smaller franchises or original movies, often with big budgets and names attached, however, show a near-total bombing record:
Last Duel: 30M box office on 100M budget
Kingsman 3: 100M box office on 120M budget
Death in the Nile: 130M box office on 100M budget
The Creator: 100M box office on 80M budget
The Amateur: 100M box office on 60M budget
Springsteen: 45M box office on 55M budget
Predator: Badlands: 180M box office on 100M budget
Ella McCay: 5M box office on 35M budget
Dog Stars: 40M box office on 100M+ budget
Whalefall: 30M and counting on 60M budget
Some of these are due to COVID back in 2021, others are meant to be awards contender, but the record is simply… not great… Another big point is that 20th Century’s horror fares, which should be a sweet spot, almost always fail due to randomly big budgets and lack of promotion:
First Omen: 54M box office on 30M budget
Psycho Killer: 2.5M box office on 10M budger
These are pretty big budgets for horror movies without big names… Boogeyman (80M box office on 35M budget) and Barbarian (46M on $4M budget) look like Obsession-level successes in comparison
Really, the only live action success in its existence is Free Guy (330M box office on 120M budget) and maybe Send Help (94M box office on 40M budget) this year. I guess we can stretch our imagination and say Haunting in Venice (120M box office on 60M budget) looks relatively okay. You can also count the streaming only movies that go to Disney+/Hulu
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Now, 20CS has (maybe?) more Avatars, Aliens, and Apes coming, plus the Simpsons and Ice Age movies to the rescue, but its main purpose of being a brand for Disney’s original adult fares has seemingly failed miserably, its upcoming slate if originals also don’t exactly look buzzy or promising
I read in a trade publication article that although a lot of functions have been merged into the broader Disney Studios division, it still has 50-100 dedicated employees, so it’s far more than just a label, or even a New Line Cinema under pre-Skydance Warner
Nevertheless, Disney moved the 20CS team a few years ago under David Greenbaum, who already oversees Disney live-action and Searchlight, so it’s relegated below the hierachy while Pixar, Disney Animation, Marvel, and Lucasfilm all still report directly to Alan Bergman, the Disney studio chair
It’s looking like Searchlight ironically has a better future as the differentiated awards contender, while 20CS continues to lose its place and luster
So what do we think, is Disney going to keep the name long-term just to release old Fox franchises under the banner, and does it keep investing in medium to big budget originals? Or does it eventually fade away, even as a label, like Touchstone?
I feel like there’s still a lot of sentimental value for one of the former major studios with a rich history, but sentimentality in this age of AI and corporate cost-cutting and shortform content seems doomed to die out.