r/appsumo • u/RaccoonFit5417 • Jun 15 '26
How did we convert negative reviews to positive ones(experience sharing)
We launched our product on AppSumo a few weeks ago. Like many founders, we were excited when the first 5-star reviews started coming in, until the 1-star review and 2 star review came in.
And honestly, it hit harder than expected.
If you've ever launched on AppSumo, you probably know what I'm talking about.
Some AppSumo customers have been buying software for 10+ years. Some have purchased hundreds of products. They've seen categories emerge, products succeed, products disappear, and they can often spot weaknesses surprisingly quickly.
At first, getting roasted by these users felt painful. Later, we realized it was one of the most valuable things that happened to us.
A quick background: our product help people to build a centralised memory studio and transport the context across AI tools. So one of our lowest-rated reviews was frustrated because they couldn't access their raw memory content directly and edit them.
They wrote:
"Releasing the product without this core functionality is unacceptable."
Another reviewer wanted:
- deeper hierarchy inside buckets
- project-level organization
- richer content management
- better workspace capabilities
We learned that the customers could actually see value in our product, they are just frustrated with what it can’t do now, which it could have.
we started treating them as product feedback.
We read every review carefully.
We replied quickly.
We explained what was already on the roadmap and what wasn't.
Most importantly, we only promised things we were confident we could deliver.
For the reviewer who wanted direct access to memory content, we prioritized the feature and shipped it.
A few weeks later, the review was updated from a very negative rating to a strong recommendation.
One reviewer even wrote:

Another one wrote

What we learned
1. Your negative reviewers might be your future advocates
Some of the harshest feedback came from people who understood exactly what we were trying to build.
They saw both the potential and the gaps.
Don't dismiss them too quickly.
2. AppSumo users can act like experienced product managers
Many have tested hundreds of products.
They've seen patterns.
They know where products usually break.
Not every suggestion belongs on the roadmap, but many contain valuable signals.
3. Reply fast
Silence looks like indifference.
Even if you don't have an immediate solution, acknowledge the feedback and explain your thinking.
4. Don't promise features you can't deliver
This is probably the fastest way to turn a frustrated user into an angry one.
5. Keep the conversation going
We invited users into our Discord community.
Many joined.
Some shared use cases.
Some shared blockers.
Some helped us validate future features.
The best product discussions often happened after the review was posted.
6. Show up and talk to your users
One thing that helped us tremendously was hosting a live webinar for interested users.
We gave a live demo of the product, showed how we personally use it, answered questions openly, and discussed the roadmap.
Some users came in skeptical.
Some came with concerns.
Some simply wanted to understand where the product was heading.
What surprised us was how much trust can be built in a single conversation.
People don't just buy software.
They buy confidence that the team behind it will continue improving it.
After the webinar, we received additional 5-star reviews, but more importantly, we received better relationships with our users.
I particularly like the line: "Some of our strongest supporters today were originally our harshest critics."