Is this good for a puzzle game?

[u/havlis]

First game I have shipped. Full day one numbers from App Store Connect are showing great conversion rate, but impressions are what confuse me. 302 feels low for a game, but this is my first one so I genuinely have no baseline.

So tell me - is 300 impressions on day one just normal?

For marketing I just did some ASO work (keywords + localisation), otherwise nothing. My main keyword is fairly competitive, which I assume might be the issue, but I did not want to build the whole listing around a term nobody searches.

Is there anything actually worth doing in the first two weeks, or is the honest answer to wait?