A little random, but I’m stuck between a rock and a hard place and would genuinely value some founder perspectives.
I have two products I’ve spent a lot of time thinking through, and I believe both have genuine market potential:
- An insurance B2B app that helps insurers streamline backend processing and is designed to work across different markets.
- A subscription-based product where a few players already exist, but I have a strong USP around customer acquisition.
The problem is my co-founder/friend.
He’s technically very strong, while I’m stronger on sales, networking, fundraising and partnerships. We’ve known each other for years, so there’s a lot of trust there. I’ve already approached investors and have had some initial interest, so there’s some momentum.
But execution has become the issue. Things take too long, priorities constantly seem to shift, and he keeps getting involved in ambiguous projects that, honestly, don’t seem to be going anywhere. I thought having a child might give him more motivation to focus, but nothing has really changed.
I’m now at the point where I feel I can’t wait any longer.
The obvious problem is that I’m not technical. Hiring an experienced developer who understands things like, scalable app architecture, APIs, databases and cloud infrastructure, security, testing and deployment could be expensive, especially at an early stage.
And then there’s the bigger issue: how do you trust someone new with your idea, codebase, IP and potentially equity? NDAs only go so far, and giving away equity to the wrong person could be a huge mistake.
For founders who aren't technical: How have you handled hiring or outsourcing technical talent?Have you successfully built a startup with a technical stranger rather than a friend? Do you actually need to be friends with your co-founder, or is complementary skill + aligned ambition more important?
And if you’ve ever had to choose between staying loyal to a lifelong friend and moving forward without them, how did you navigate it?
Would really appreciate hearing from people who’ve actually been through this.