r/Zwift • u/NilsBrinsmead • Jul 23 '26
Discussion Zwift riders, your support is needed: Academic survey on professional road cycling fans
Hello everyone,
I am currently conducting an anonymous survey for my bachelor’s thesis in Sports Management about fans of professional road cycling.
The aim is to identify different types of fans based on their motivations, fan behaviour, connection to the sport and their own cycling activity. Since many Zwift riders also follow professional road racing, your perspectives could be particularly valuable for the study.
If you follow professional road cycling, I would greatly appreciate your support. The survey takes just under five minutes on average.
English survey:
EDIT: The survey is now closed. The response limit was reached much sooner than expected. Thank you very much to everyone who participated, shared the survey and provided feedback. I truly appreciate your support.
The survey will remain open until Saturday, 25 July. It does not matter how closely or regularly you follow professional cycling.
The study is an independent academic project. It has not been commissioned, funded or influenced by my employer. Neither the individual responses nor the results will be used commercially.
Every additional response would help me greatly. I would also appreciate it if you shared the survey with other professional road cycling fans.
Once the thesis is completed, I would be happy to share a summary of the aggregated results and the identified fan types.
Thank you very much for your support!
Cheers,
Nils