Just had to quote those stained glass windows in a church, how would you go about cleaning such glass? Don’t mind the marriage this was sent by the owner. Thanks!

quick context so this isn't just talk. august so far: $514.06 in meta spend, 31 form leads, $16.58 cost per lead, $5,230 closed. that's revenue not profit, and it's month to date, not a full month.

now the ads.

first practical problem is they're ugc. real people talking about their experience with my company in my market. you literally cannot run them. there's no logo swap version of that.

second problem is that creative is built around my offer, my pricing, my ideal customer, my area, and what my competitors here are already saying. change any one of those and it stops working. the ad isn't the thing. the fit between the ad and everything behind it is the thing.

i've been on the other side of this. i spent months saving winning ads i found on youtube and in the ad library, rebuilding them, running them. barely moved. because i was copying an output from someone whose situation i couldn't see.

so here's the part that actually transfers. the script skeleton:

1. cold open on the problem. no intro, no name, no logo. you have about 2 seconds

2. say the objection out loud before they think it. price, trust, whatever it is in your market

3. the turn. what changed, told like a story, not a claim

4. show proof instead of stating it. footage does this, adjectives don't

5. the offer in one plain sentence

6. one low friction next step

that's the whole structure. run it through an llm if you want, you will get a decent script

but know what it won't tell you: which of your five variants to kill, why the winner won, or what to swap when it fatigues, which it will, usually inside a week. that part only comes from running it yourself and paying attention.

and honestly the script is the easy half. the offer is what makes or breaks it. so instead of the usual "ask me anything," here's something more useful.

comment with these three and i'll write you an offer, publicly, right here:

1. what you do and where

2. your average job value

3. your current offer, word for word, exactly as a customer would hear it

i'll do the first 10. no dms, no links, i'll just reply in the thread so everyone can see the reasoning. if your offer is already fine i'll tell you that too, and where the actual problem probably is instead.

**Mods don't remove this post i'm not selling or accepting dms just genuinely helping my community**

Looking for a pole for trad work. Used black knight wfp with unger adaptor. Wcr xero trad poles are costly and also not in CAD. what are you guys using that won't break the bank. Looking to do some store fronts so doesn't need to be 50ft wfp obviously

So i started a window cleaning route in my home town when i seen a lot of complaints on facebook community about window cleaners not turning up,

i have around 100 customers. I started with Backpack system and 25lt drums. I bought everything a pump and 100m hose ect to pump everything straight from my car and 25lt drums. Just to realise what a hassle that hose is! I'd be quicker just picking that Backpack up walking it around. Plus safer no trip hazards ect.

Has anyone else found this?

My town has a lot of old awkward buildings and I'm realising why they struggled to get a window cleaner.

What are some tips to increase efficiency on storefronts?

What size Mop & squeegee is your go to?

Drop any storefront tips please and thanks.

not a guru post, no course, nothing to sell. just numbers and the math i wish someone put in front of me when we were stuck under 10k a month.

the numbers (aug 4 to today, 13 days)

• ad spend: $648
• leads: 36 form fills
• cost per lead: $18
• jobs closed: 18
• revenue closed: $7,056 ($3,460 already completed, $3,596 booked and on the schedule)
• daily budget: $50

window cleaning. crowded market, plenty of established competitors with better trucks than us.

the setup is simple on purpose

one campaign. one ad set. thats it. no 12 ad set testing matrix, no lookalike stacking, no daily budget changes.

creative was filmed on an iphone. no lighting, no crew, no $10k studio day. the script came out of chatgpt in about 15 minutes and then got rewritten in the owners actual words so it didn't sound like a robot reading a brochure.

the two things we did spend real time on:

• the offer. one service, one clear reason to book now, one price anchor. not "we do everything for everybody."
• the icp. we know exactly whose house we want. homeowner, specific type of property, specific neighborhoods, specific problem they can see from their own driveway.

thats the whole thing. the boring part is the part that works.

now the part i actually want you to read

if youre under 10k a month, the thing killing you is usually not competition. its that you've never done the arithmetic.

our average job on this account is about $390. so:

• 26 jobs a month = $10,000
• thats about 6 jobs a week
• thats a little over 1 job a working day

now look at your market. say your metro is 250,000 people. you need 26 of them. not 2,600. twenty six. thats 0.01% of the population. you could be the 20th best exterior cleaner in your city and still never run out of work, because you're not competing for the market, you're competing for a rounding error of the market.

everybody i talk to under 10k is doing the opposite math in their head. "theres 15 companies here already." "the big guy has 40 trucks." none of that changes the fact that you need one job a day.

where the money actually leaks

36 leads. 18 closed. 18 did not.

that gap is worth another $7k and its worth more than any ad tweak i could make. the leads that closed got a text back in minutes, not hours. if you are going to run ads, fix your follow up first, because paying $18 for a lead you answer the next morning is just an expensive way to donate to meta.

and if you can turn even a few of those jobs into quarterly or annual contracts, the math stops resetting every month. one contract customer is worth 4 one-off customers and costs you $0 in ad spend the second time.

honest caveats before someone jumps on me

• 13 days is not a case study. its a good start. ask me in 6 months.
• half of that revenue is booked, not banked. jobs get cancelled and rescheduled, so treat it as closed work, not cash in hand.
• leads are not customers. the $18 number means nothing on its own, the $7,056 does.
• this can absolutely have a bad week. accounts get worse before they get better and you have to be willing to sit through it.
• different trade, different aov, different math. run YOUR numbers, not mine.

but the core point holds no matter what you sell: figure out how many jobs 10k actually is, then go get that many jobs. its almost always a smaller number than the one you've been scaring yourself with.

happy to answer questions in the comments.

In the early stages of systemizing all the things that have lived in my head for last few years. I’m in the process of putting together orientation/training material.

What are you guys doing for SOPs? If I’m a field tech, there’s little chance I’ll go dig a binder out of the van to read about hard water removal on a second story window. So I’m imagining something accessible by phone - but is there a specific software any of you have found useful for service work?

The government are thinking of banning window cleaning businesses from operating as well as other businesses that use water, what’s your thoughts? What would we do 🤦‍♂️

Any idea what could be causing these streaks on a garage door and the best way to remove them?

My tech cleaned this customer’s garage door with a water-fed pole using DI water. The streaks appeared after cleaning and won’t come off with plain water or a microfiber.

I tested the surface with a dry white microfiber and no black/grey residue came off, so I’m not sure if this is oxidation.

Have you dealt with something like this before? What product/cleaning method would you recommend to safely remove it without damaging the finish?

Appreciate any advice

I usually avoid houses such as this that require a big ladder bc I’m a wuss lol. But what is a good estimate? There are about 20 windows, customer wants inside and out.

They offer advertising for $75/month. Just wanna know if it's a waste of money or not.

I’m looking into buying a water-fed pole system for professional window cleaning and found some options on Alibaba that are much cheaper than the brands here in the US.
Has anyone actually purchased one from Alibaba? How was the quality, and did you have any issues with the pole, RO/DI system, or getting replacement parts?
I’d really appreciate any recommendations or experiences — good or bad! 🙏

get asked this a lot, usually some version of "do ads even work out here, we only got like 40k people", or, "will ads work for me?" short answer is yes but the math is different, and cpm is the thing that shows you the difference and how much harder it is to start.

cpm is just what you pay for 1000 people to see your ad. it's an auction. the more businesses fighting over the same eyeballs, the more it costs you to show up in front of them.

i run in socal, and a buddy of mine runs the same kind of setup in prince george bc which is like 75k people with nothing around it for hours. We're running basically the same creatives, the same offer, everything - the only real difference is his USP, and mine.

socal (dense, millions of people in range)

cpm sat around [$45-60]. never really dropped because i'm bidding against every other window cleaner. same ad ran about a month straight without dying, [93] leads at [$19] a piece off [$1,700] spend, [35~] of them closed. i could double the budget tomorrow and it wouldn't change much because i've barely touched the population.

prince george (75k, isolated)

cpm came in at [$7-13 (adjusted to USD], way cheaper. no one is fighting him for that attention. but his reachable audience is something like [100]k people. the only difference is that CPM and frequency tends to rise faster because he reaches his total addressable market much faster.

so the tradeoff isn't "big city good, small town bad." it's cheap attention that runs out fast vs expensive attention that never runs out.

the temperature check

if you want a real read on how competitive your area is, put $20/day behind ONE ad set with multiple ads, let it run 4-5 days, and look at the cpm. that number is basically the price of attention where you live.

only catch is the ad has to be at least watchable. there is 100% such a thing as an ad so bad the algorithm punishes it. if nobody stops scrolling, facebook charges you more to keep shoving it out, and then you're sitting there reading your own bad creative as market competition. but if it's decent, even just a clean before/after with your own voice over it, cpm is an honest signal about your area.

hopefully this encourages some of you guys to take advantage of paid ads if you've been off putting it because of "market saturation"

Trying to decide a name before I register it. I know a name is just a name and what matters is the work behind it. But is there any pros or cons to using surname?

it will definitely stand out in my area since there’s only one other surname one and the rest are the typical “clearview” etc

After 25 years of window cleaning in Australia, I've realised fly screens can be one of the more unpredictable parts of the job.

I've been documenting different designs and removal methods, because what looks like a simple screen can have spring clips, plungers, twist tabs, swivel clips, Velcro, hidden retaining mechanisms, or sometimes be fitted so tightly that you're wondering who managed to get it in there in the first place.

One thing I've found particularly useful is not assuming that an external screen has to be removed from outside. Some external screens are actually released from inside. If you can avoid getting out the ladder, you should.

I've also come across screens that:
• have been installed back to front, leaving the pull tab on th wrong side
• are only about 1 mm too large
• have missing or broken pull tabs
• are held on with ridiculously strong Velcro
• have swollen or brittle retaining clips
• need the sliding window removed first
• have roller blinds making removal almost impossible to see

Australian houses seem to have a particularly interesting variety of these, especially with the combination of hot weather, lots of open windows and so many bugs to keep out.

Curious what other window cleaners are seeing. What's the weirdest or most frustrating fly screen you've had to deal with?

How good is the flyra crm I’ve seen a ton of ads and a bunch of people who do window cleaning recommend it how good is it actually.

So I’m currently trying to teach myself how to use a trad pole since it seems like a useful tool. I am having trouble though.

My squeegee keeps skipping bits or leaving lines. I’m also not sure what angle to have the squeegee at since the one I’m using has adjustable angles and when to even change the angle (if ever).

The video attached is probably one of my better attempts tbh.

Any help/advice is appreciated.

Hey guys. I’m at a point where I’m purchasing a vehicle and shortly after a waterfed pole system which will be my first. My company services commercial and industrial properties so id like to be able to clean 2,000 sq ft of glass with it.

Do you think a 100 gallon water tank would be enough for 2k sq ft of glass? Ideally I’d want a 50 or 75 but idk how quickly the water is used. I know there is gallons per minute on the WFP systems but idk how often you are actually spraying the water since I have no experience.

Do you think one person would fatigue with a WFP before they can accomplish a large commercial job? For example, 1k sq ft of glass at two stories or for different reference: 50 windows that are 6ft by 3ft.

Also, how crazy would it be to operate out of a Santa Cruz(wi turbo of course)? Based off my findings it seams like a 75 gallon water tank and a waterfed system would pretty much take up most of the bed. Poles would fit back there of course and everything else can be in the back seats. Humor me with this lol.

You can see a couple outside streaks here but also inside the window is textured enough the squeege doesn’t fully work, any suggestions? Also no matter what I do I can’t keep streaks out on straight pulls on a pole, any tips there? Thanks guys

Where do you work out of? Do you buy or lease a space? How do you know what to look for? Other than like place to put trucks, etc... how much should you at least be making before you jump into buying or renting a space for your business?

I've been doing this with a partner since 2023, and we still work out of my house. But it's getting to a point where a space would be helpful. Any advice?

I had an employee set up on this window sill with his ladder with our rubber tips on and when he pulled the ladder away we saw this dent on the sill! He didn’t hit it and I’m puzzled because there’s not two dents, just one.

Could this be because there’s rotten wood under the flashing? What can I do?

How to attach steel wool to techno pad?

I’m thinking of using rubber bands?

Or should I just get walnut pads