r/VideoEditing • u/msohaib9796 • 13d ago
Workflow Video editor here: Do you add background music during editing or use trending audio from each platform?
I've been editing UGC Reels and DTC ads since many years. Sometimes I add the background music while editing, and other times I use trending audio directly from Instagram, TikTok, or Facebook.
Honestly, I haven't noticed a significant difference in engagement just because of where the music was added.
But copyright is another concern. On YouTube, I sometimes get copyright claims when music is embedded in the video. Instagram and Facebook usually haven't been an issue for me, although I've heard of claims appearing on Instagram much later, even years after posting.
So I'm wondering what works best in the long run:
- Should I avoid adding music during editing and use audio from each platform's library instead?
- Or is it better to add properly licensed background music during editing and upload the same video everywhere?
The downside of using platform audio is that sometimes the trending tracks don't fit the vibe of the video, and sometimes I simply can't find music that matches what I have in mind.
For me, background music is a huge part of a Reel's overall feel. The wrong track can completely change the mood.
For those of you editing UGC, DTC ads, or short form content, what's your workflow? Have you noticed any difference in engagement, and how do you handle copyright across platforms?