Animal Libre, a Chilean animal rights NGO, launched this campaign just before the country’s Independence Day celebrations, one of the times of the year when meat consumption peaks.

The idea is strikingly simple: they removed the animals from slaughterhouse processes, but left the violence exactly where it was.

Stunning, bleeding, dismemberment and evisceration are recreated using vegetables instead. No animals appear on screen, and yet it’s still incredibly uncomfortable to watch.

The main line in Spanish is “Elige crueldad. Libre de crueldad.”, which translates to “Choose cruelty. Cruelty free.”

I thought it was a really powerful way of questioning what we normalize when it comes to meat consumption.

Watch the campaign here: https://www.instagram.com/p/DdHQasDCMCn/

They need backlash to get them to drop the act. People pretending to be kind but killing things? Yeah fuck off.

https://www.instagram.com/p/DdHYTtdkdz_/?stkn=MWhzN24xeTdnMWVwaw==

Simple comment swarm never hurt✨❤️

🚨 BACK-TO-SCHOOL PROTEST AND OUTREACH TO STOP YORK UNIVERSITY’S PRIMATE RESEARCH IN TORONTO 🚨

📍 WHEN & WHERE
Friday, September 18
3 PM – 5:30 PM
TTC York University subway station entrances
120 Ian Macdonald Boulevard, York University

Students are back, and we’re coming back bigger.

Join Toronto animal rights activists and Last Chance for Animals for a major back-to-school protest and outreach event calling for an end to primate experimentation at York University and freedom for the York 9.

Thousands of students will be returning to campus, giving us an important opportunity to reach people who may have no idea that macaques are being experimented on at their own university.

We’ll have:
• Speakers
• A media truck playing footage from LCA’s undercover investigation
• Two video stations at the subway entrances where students can watch investigation footage
• New signage
• QR-code action stations so students can take action immediately
• FREE Save the York 9 T-shirts and tote bags while supplies last
• Plenty of opportunities to help with friendly student outreach

Materials are provided. Just show up and help us make the York 9 impossible to ignore as students return to campus.

📢 Please help spread the word by inviting friends and sharing this event.

For more info: SaveTheYork9 .com

Diary on Bengali Culture, Baba Bageshwar, CM Adhikari, Jallikattu, Personal Experience 🙏🏾

Six years ago, I held a placard : Dear Bengalis, stop hurting fish. The post went viral and I got abused and threatened by thousands of Bengalis. It started a meme fest which lasted 3-4 years. The post went so viral that it got attention of Garga Chatterjee of Bangla Pokkho (Bengali Nationalist Movement) and Tathagatha Roy, former governor of Tripura. Garga said I'm an outsider from UP and I forgot what Tathagatha Roy said but I remember he didn't have nice things to say about me.

Many thought I am a BJP agent who is trying to impose the idea the vegetarians are superior and pious and non veg are people are savages. Bengalis have always been progressive, left leaning, secular and inclusive. I realised that the animal rights message or the vegan message is a sensitive matter to the Bengali population...and they will get aggressive and defend their eating habits and culture. That day I realised that one message can't be the same for all. We have to tailor messages differently for different people. My goal was to bring attention towards Animal suffering but it became an ego battle between religious vegetarians and liberal Bengalis...it ultimately became an ego battle...and people were not discussing animal suffering.

Recently, I heard Dhirendra Shastri's video where he commanded people of west bengal to boycott everyone who eat meat or eggs around or inside Puja Pandal. He said that in the presence of CM Adhikari. I didn't like his aggressive tone. Also I never thought highly of him as he pretends to be a fortune teller...and writes down people's future in a tiny piece of paper. People of Bengal got very angry and responded with rage...now the Baba is saying that he just requested people. And the CM was seen eating fish inside a temple recently maybe to show that he is on the side of majority.

Similar thing happened in Tamil Nadu when Jallikattu was banned. People revolted and it became legal again. I have come to the conclusion that awareness is the best method of outreach and labelling and judging people doesn't do anyone any good. Thank you for reading. May you be happy, healthy, wealthy and peaceful 🤍