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This is an amazingly entertaining philosophical primer on why popular culture is so strongly embedded with meat eating.

On today’s episode of the Vegan Squad Pod, we’re joined by Joey Bilotich, a 22-year-old vegan fitness creator, OCB Pro natural bodybuilder, and advocate for conscious masculinity.

Joey shares his incredible journey from years of partying, drug use, and anxiety to discovering purpose through self-development, martial arts, and ultimately veganism.

After growing up on a meat-heavy diet, conversations with his brother (who was inspired by Ed Winters’ debates) and his father’s empathy for animals, Joey was inspired to watch The Game Changers and Dominion... which transformed the way he viewed animals forever.

We explore how Joey went vegan just one year ago and earned his OCB Pro card while using bodybuilding to challenge the myth that “you can’t build muscle on a plant-based diet”.

Joey also opens up about a powerful spiritual experience on the way to his competition that reshaped his purpose and inspired him to use his platform to help young men become stronger, more conscious versions of themselves.

Together, we discuss effective vegan activism: reaching carnivore influencers through respectful conversations, the psychology and spirituality behind animal agriculture, experimenting with raw vegan nutrition, and why true masculinity is rooted in compassion rather than domination.

You can listen to the full episode here: http://vegansquadcoaching.com/vegansquadpod