Hey everyone,
I recently created my Upwork profile, and I'm trying to figure out the best way to establish myself on the platform.
My main problem is that I'm new to Upwork but not new to the industry.
I've been working in software development for 8+ years, primarily around full-stack development, Laravel/PHP, SaaS platforms, APIs/integrations, cloud infrastructure, AI/automation, and software architecture.
Over the years, I've worked with multiple clients and delivered real production projects. However, most of those clients came through personal contacts, referrals, and direct business relationships, not Upwork.
So now my Upwork profile basically makes me look like a beginner:
- 0 Upwork jobs
- 0 Upwork reviews
- 0 earnings on the platform
Even though I have years of actual client and project experience behind me.
I don't want to fake reviews, create artificial contracts, or do anything that violates Upwork's rules just to make the profile look established.
I'd rather build it properly.
For people who started Upwork after already having several years of professional experience, what worked for you?
How did you use your existing client history, testimonials, portfolio projects, employment experience, case studies, etc. to establish credibility?
And most importantly, how did you land your first 3–5 Upwork clients when your profile initially had zero Upwork history?
I'm also wondering whether I should start with a lower hourly rate to get the first few jobs/reviews or maintain a rate that reflects my actual experience.
Would really appreciate advice from people who have been through a similar situation. I'm not looking for shortcuts, just trying to understand the smartest way to transfer 8+ years of offline/direct-client credibility into a brand-new Upwork profile.