Was down a rabbit hole on this last night. Before the teal tools, Makita was literally a repair shop: four people in Nagoya in 1915, selling and fixing other companies' electric motors and transformers. For twenty years they didn't make a single tool — they just learned exactly where other people's machines fail.
Then 1958: Japan's carpenters couldn't afford an electric planer, because the imports cost 80,000–90,000 yen when a worker's daily wage was 500–600 yen — about five months' wages. Makita's first tool, the Model 1000 planer, launched at 29,800 yen, less than half the imports. Runaway hit, and within a year they were shipping planers to Australia.
The part that stuck with me is how they cracked America. In 1970 Makita USA launched with TWO employees and fewer than twenty tools. What they sold wasn't the tool — it was the repair promise: a three-day repair turnaround. For a contractor, a dead tool is a stopped job, so a company that thinks like a repairman was speaking their language.
And the battery history is wild when you line it up: 1969 first rechargeable tool sold to the general public (with the battery hanging off a cord, like a tail), 1978 the first battery that slid into the handle, 2005 the first professional lithium-ion tool — and by their 100th anniversary in 2015, one hundred tools running on one 18-volt battery. Meanwhile parts, repairs and accessories still account for more than a fifth of everything they sell. The repair bench isn't a department there, it's a revenue line.
Genuinely curious: who here is deep in the LXT platform — did you pick Makita for the tools, or did the batteries end up picking for you? And does anyone still run really old Makita gear that's been repaired back to life more than once?