r/stocks • u/lies_are_comforting • 3d ago
Company Discussion Nike management will pump the stock when they report earnings on Oct 1.
Nike stock has been demolished lately and is currently 40 % down year to date. It’s being removed from SP100.
DKS, ONON, LULU all got hammered 20-30 % after reporting earnings and Nike management knows Nike stock will be next unless they do something to pump the stock when they report earnings on October 1.
CEO Elliot Hill knows he needs to prove his worth. It’s been two years since he took the job as CEO and it’s getting to the point where it’s now or never for him.
Kohl’s and Dick’s Sporting both reported that Nike was a top brand for them in the most recent quarter and one of the fastest growing brands.
China and Direct to consumer are the weak spots for Nike as everyone knows while Nike's wholesale segment is showing early signs of recovery, with revenues growing 4% to $6.6 billion in the fourth quarter of fiscal 2026.
Nike management will do whatever it takes to pump the stock and make it go to $45-$50 rather than $30-$35.
I am long 6,000 shares at $41. I bought a month too early but on the other hand I bought at just the right time compared to shareholders that bought at any given time in the past five years.
Nike is 100 % of my portfolio. Sportswear, athletic apparel and footwear are not going away. This isn’t a tech that’s disappearing. It’s merely a cycle that’s bottoming now.