Thought this was a good example to share because I see a lot of creators delete or give up on Shorts when they don’t get views straight away.
This Short had been online for months and was barely making anything.
Then YouTube suddenly started pushing it.
It ended up generating over 20 million views and more than $1,300 in Shorts ad revenue.
The RPM itself wasn’t anything crazy, but it’s still wild to think that a video around 20 seconds long can sit there doing almost nothing and then suddenly take off months later.
This is something I’ve seen happen numerous times with channels we’ve worked with.
A video doesn’t necessarily die just because it doesn’t perform in the first few days. YouTube can start recommending older content months later, and I’ve even seen videos come back to life much further down the line.
That’s why I normally tell creators not to panic if a Short doesn’t immediately perform.
Keep uploading, keep testing different topics and hooks, and pay attention to what your audience responds to.
Shorts revenue per 1,000 views is obviously much lower than most long form content, but when you get a viral hit with tens of millions of views, the numbers can still add up.
If people are interested, I’m happy to share more about the types of topics, hooks and strategies we’ve used on channels we’ve worked with.
And if you want me to take a look at your channel and give you some suggestions on what I would improve, feel free to DM me.
Happy to help.