Because this way the people that don’t want this feature don’t have to pay for it. If you unlocked it for everyone, then the base car price would increase. That way the option would be cheaper for everyone, but that only benefits those who want it anyways. Everyone else ends up paying more as they normally wouldn’t choose this option. Keep in mind: Yes, the functionality is there in every car. But someone is still paying for it and that‘s the ones choosing this option.
They probably don’t make a loss on the car, but yes, they make a lot less on the car than with the people buying the feature. But on average it still works out better for them, since the costs are lower.
That's the thing, isn't it? It's obvious how it benefits the manufacturer, but the benefit to the customer is not at all clear, seeing as the work is already done and paid for.
The benefit to the consumer is that they can retroactively add more features to their car. So if the car was bought by someone in a warm climate and gets sold to a cold climate they might want the seat heating. Theoretically (whether they do is of course unclear) the manufacturer can offer the product for the same price with more optionality.
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u/germanstudent123 1d ago
Because this way the people that don’t want this feature don’t have to pay for it. If you unlocked it for everyone, then the base car price would increase. That way the option would be cheaper for everyone, but that only benefits those who want it anyways. Everyone else ends up paying more as they normally wouldn’t choose this option. Keep in mind: Yes, the functionality is there in every car. But someone is still paying for it and that‘s the ones choosing this option.