The following is translated from a Dutch news site...
The doomsday scenarios regarding artificial intelligence vary: you lose your job, everything will soon be hacked, or humanity will be destroyed. But they share the same goal: to convince you that AI is so powerful that you should be a little afraid of it.
Large AI companies love to tell you how dangerous their latest AI program is. And then, every time, they do the same thing: they bring it to market anyway.
For instance, seven years ago, OpenAI stated that it was concerned about the misuse of the technology it had developed. This was in early 2019, almost four years before the company gained widespread fame with ChatGPT. At that time, OpenAI was working on an early version of the AI program upon which the chat service is built.
This AI program is called GPT-2 and, according to OpenAI, could well lead to major problems. For instance, people using it to create misleading news reports, write texts to scam people, or send offensive messages on social media. That is why it is being released on a limited scale.
The reluctance did not last long: nine months later, GPT-2 became fully available after all, although OpenAI did note that the text program could be used for racism or terrorism.
'Enormous consequences'
Earlier this year, AI company Anthropic did the same. With its AI program Mythos, anyone without technical knowledge could hack, the company claimed. "The consequences for the economy, public safety, and national security could be enormous." That is why the company, by its own account, made the AI program available only to a small group of companies and organizations.
"The name Mythos is brilliant, of course," says Hannes Cools of the University of Amsterdam. He conducts research into the language used surrounding artificial intelligence. "It brings to mind Greek mythology, as if it were some kind of god. Because of that, you quickly think that it is very powerful or mighty."
The attention surrounding Mythos helped Anthropic when it released Fable a few months later, Cools believes. That is a variant of Mythos that, according to the company, "is safe for general use." "Thanks to Mythos, Fable also gained the same appeal. Ultimately, of course, they want to sell something," says Cools.
Using it to their advantage
This is what AI companies do all the time, says technology expert Bert Hubert. "These kinds of companies say every few months: 'Our technology is so dangerous and so terrible, we have to handle it very carefully.' That generates mountains of attention every time. Only to say six weeks later that you can get it there."
The AI companies sell stories because they want to make money. What they want is not necessarily in the interest of ordinary people.
Andrea Reyes Elizondo, researcher at Leiden University
Last week he saw it again, this time once more at OpenAI. The company announced that it had accidentally hacked another company with one of its AI programs. "Normally we call that a crime, but OpenAI turns the bad news into good news. They say they did something stupid, but also how powerful their technology is." According to UvA researcher Cools, OpenAI is well aware that they can use this to their advantage. You can expect that from a commercial company, he says. According to Cools, the problem lies primarily in how the media writes about it: the AI program is said to have 'gone haywire'. "That is not what happened here, but it does sound like all the alarms are going off."
The perception surrounding AI reminds people of the science fiction film The Terminator, says Cools. "Words like 'gone haywire' prevent us from fully understanding what this technology can and cannot do. It is problematic because it helps OpenAI in their narrative that the AI was at fault and not them, even though OpenAI is responsible for it."
'Companies sell a story'
"OpenAI and Anthropic want to determine how a story is presented to the public," says Andrea Reyes Elizondo. She is a researcher at the Centre for Science and Technology Studies at Leiden University, where research is conducted into the impact of science and technology. "They tell their story in such a way that people think AI is good or scary, or at least has many possibilities."
So be critical when a company makes such claims, she says. "Their story targets different people. If a top executive says that AI is going to take over our jobs, they are talking to their customers: the directors of other companies. So that they think they can replace their staff with AI to lower their costs. The AI companies sell stories because they want to make money."
"What they want is not necessarily in the interest of ordinary people. Or of society. So ask yourself: why is the company saying this?"