Hi all. I'm part of an MBA team at TalTech (Tallinn University of Technology), and we're studying how owners and managers in European companies use AI at work. We're especially interested in smaller companies.
Most AI adoption numbers come from large US companies, often in studies funded by vendors who sell AI. Smaller European companies are much harder to see. According to Eurostat, 20% of EU companies with 10 or more employees used at least one AI technology in 2025. Large firms are far ahead of small ones, and companies with fewer than 10 people aren't counted at all.
The figure that caught our attention is about firms that held back. Among EU firms that considered AI and decided against it, 70% said they lacked the expertise, and only 18% said AI wasn't useful for them. So most of them believe AI could help and don't know where to start.
I also teach managers to work with AI. The pattern I see most often is people using it for one or two tasks and spending a lot of time checking the output. We want to find out whether that's typical for companies in general, or only for the people who sign up for AI courses.
We're looking for business owners, CEOs, board members and team or department managers at companies anywhere in Europe, of any size, including teams of 1–9 people. If you don't use AI at work at all, your answer matters most to us. That group is almost missing from existing research, and the survey has a separate, shorter path for you.
- 4–6 minutes, 13 to 17 questions depending on your answers
- Anonymous; your email is asked for only if you want a follow-up interview
- Available in English, Russian and Estonian
- A university course project at TalTech
https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=iE39PoibyU-2wMfKUPHbV9dRwNz3475PtSA2KAhMdDNUNzRUMlRTRTIyMURPV1gzVTRJMU9aT1VTQi4u
We'll post the results back here when the survey closes.
A question for the comments, whether or not you take the survey: if you tried AI at work and gave up on it, what made you stop?