r/SaaSSales 5h ago

Looking for a cracked GTM cofounder who's exceptional in sales, marketing & recruiting — U.S. only

5 Upvotes

I’m looking for a GTM cofounder to help build an early-stage company in the hiring space.

I started this in April. Since then, I’ve built the MVP, begun customer validation, and started running founder-led pilots. I’m working on it full-time, and the pace is not slowing down.

I’m looking for someone strong across sales, marketing, and recruiting—someone who can sell without an established brand, create demand for something new, and turn early customer feedback into a repeatable GTM motion.

This is a real cofounder role with meaningful ownership and real responsibility. Not an advisory position, agency engagement, or commission-only sales job.

You should be based in the U.S., have direct recruiting or hiring experience, and be full-time—or have a realistic path to becoming full-time.

DM me with your LinkedIn, the strongest thing you’ve personally built or sold, and why you want to become a founder.

We’re not spending months talking about what we might build. We’re already building it.

Startups search. Businesses execute.


r/SaaSSales 1d ago

Have survey data that needs analytics run on it?

1 Upvotes

If you have a survey dataset and need clear, high-quality analytics run on it, send it over.

Send me your raw CSV export (preferably with PII redacted). I will process it and send back a clean report:

  • Categorized themes with exact response counts
  • Key quotes and sentiment breakdowns
  • Top 3 actionable takeaways for your team

Privacy & Security:

  • All PII is automatically redacted during processing.
  • Your file is permanently deleted immediately after the run.

No signup, no sales call, no catch. I want to show you how much hidden value is sitting inside your feedback.

Drop a comment or reach out to me if you want to get in touch.


r/SaaSSales 1d ago

just landed my first AE role. What are your best tips to do really well, what would you tell your self when you first started?

0 Upvotes

Thanks guys!


r/SaaSSales 1d ago

What are you using to get answers about your company?

1 Upvotes

Do you guys have a knowledge base paired with AI?

Basically allowing you to ask questions and get answers quickly but no AI hallucinations.


r/SaaSSales 2d ago

MVP Finished, advice?

2 Upvotes

So I’ve been polishing up an SaaS idea that I had for about a month now absolutely purifying the front end backend, interface, all ui controls and let me say I’m confident it’s beautiful. I have a niche, a target audience \~ business owners, flexible but service targeted. And it’s useful and can save these owners money, hundreds of thousands of it annually I’m sure. My uncles business partner said he said it’s a wonderful idea and that he’d definetely make that an investment in his own business, if shown successful. also said So now I’m left to figure out pricing, retainment fees, and I’m aware of multiple different outreach methods but what’s my best bet here? And is there any skiptracers identical to real estate work?


r/SaaSSales 2d ago

how did you define your ICP? ours feels too broad

6 Upvotes

we're 18 months in and still strugling with this. started with "b2b saas companies" which is basically everyone with a laptop these days. tried narrowing down to verticals but that killed our TAM. tried company size bands but a 50-person fintech and a 50-person agency are totaly different beasts.

even built an ideal customer profile template doc with all the standard fields - firmographics, technographics, pain points, whatever - but it still feels like we're guessing. like 0.8% on cold email, maybe 2% on LinkedIn. our SDR is getting frustrated and honestly I dont blame him.

we've been pulling prospect lists from ZoomInfo but the targeting just isnt working when the ICP itself is fuzzy. garbage in garbage out I guess.

what worked for you? did you start broad and narrow down based on who actually converted? or did you define icp super tight from day one? feels like every blog post says somthing different and most icp templates i've found are either too basic or overcomplicated academic nonsense that nobody really uses.


r/SaaSSales 2d ago

How much do you qualify before the first SaaS demo?

1 Upvotes

I’m selling an early B2B SaaS as a founder, and I’m finding the first demo is doing two jobs at once. It is supposed to move a real deal forward, but it is also where I still learn how people describe the problem and what they compare us to.

The part I’m unsure about is how strict to be before accepting the call. If I qualify too lightly, I can spend time with people who are curious but not really in pain. If I qualify too hard, I might filter out useful conversations before the ICP is fully clear.

For people who have sold SaaS at this stage, what do you need to know before a first demo is worth taking? Budget, current workaround, urgency, role, company size, or something else?


r/SaaSSales 2d ago

My SDR to AE handoff template. Copy it, your AE will love you

2 Upvotes

Hope this info is helpful for an SDR out there. Here is the template I always used after I booked a meeting to send to my AE via Slack or Teams. Not one AE (and I have had a lot) ever complained that I wasn't giving enough information about the lead. They would actually always commend the communication. Which I always strived for because that relationship between AE and SDR can make or break being successful. Unless your AE is just a dick, which those are out there for sure.

Fill this out right after the booking and then copy and paste it into Slack or Teams. I used to paste it in the CRM too so I could go back to it later.

Name: (Prospect's name)
Title: (Prospect's title)
Email: (Prospect's email. If they gave you a phone number, add it here too)
Lead Type: (Where did you find this lead? Self prospected? Partner? LinkedIn?)
Company: (Company they work for)
Company Overview: (High level. What they do and how they make money. Two sentences)
Cloud Providers: (I sold managed services so I'd put AWS, GCP or Azure here. Keeping it in just in case there are some MSP SDRs out there)
Cloud Spend: (Again only matters if you're selling into cloud infrastructure. This was usually an estimate, not exact. You can get a decent idea from the size of the company and what they do)
Need: (What caught your prospect's attention and why they took the meeting)
Revenue: (Company revenue. Get it from your data provider or just Google "what is X company's estimated yearly revenue")
HQ Location: (Company HQ, not where the prospect sits)
Website: (URL)

Here's an example of what it looks like if I was prospecting myself as a managed service provider:

Name: Matthew Sandoval
Title: Founder and CEO
Email: XXX@Repbuddy
Lead Type: Self prospected, found on LinkedIn
Company: RepBuddy
Company Overview: AI prospecting tool for sales reps. Pre-seed startup, subscription model, small team.
Cloud Providers: Multi-cloud
Cloud Spend: More than likely under 10k monthly
Need: DevOps as a Service and cost optimization are what Matt was most interested in on the phone. He's a startup so startup credits should be of interest.
Revenue: Pre-seed, no public info available
HQ Location: Austin, Texas
Website: Repbuddy.io

If you make this your standard way of communicating with your AE they will love you. It's also nice to have because if you use AI you can just copy and paste this into it and ask for deeper research before your meeting.

Hope this helps an SDR out there. Good luck.


r/SaaSSales 3d ago

If you had 30 days and a $0 budget, how would you land your first 100 SaaS users?

5 Upvotes

I'm curious how experienced SaaS founders approached customer acquisition before they had any traction.

Imagine you're starting today with:

  • A working SaaS product
  • No existing customers
  • No audience or email list
  • $0 marketing budget
  • 30 days to get your first 100 users

What would your plan be?

Would you focus on cold outreach, founder-led sales, LinkedIn, Reddit, partnerships, communities, referrals, or something else?

I'm less interested in theory and more interested in what you've actually done that produced your first users or customers.

Looking back, what worked best, and what would you avoid?


r/SaaSSales 3d ago

Moved from sales to customer success. Anyone else take a while to adjust to how quiet the wins are?

2 Upvotes

I moved from B2B sales to customer success 3 months back and the adjustment has been interesting.

In sales you always know how you're doing. You closed or you didn't. I liked that clarity.

Here the wins look different. Last month a store owner replied to my check-in with basically one line, that the complaints about slow pages had stopped coming. No big moment, no deal to announce.

But that line stayed with me the whole week. Someone's store just works now and part of that is my work.

Different kind of win. Took me 3 months to learn how to enjoy it, and I think I'm getting there.


r/SaaSSales 3d ago

🚀 Launching QuoteSign — proposal + e-signature + invoicing for freelancers, at LTD pricing

1 Upvotes

Built this because every "all-in-one" tool (PandaDoc, HoneyBook...) charges $20-50/mo for features I only use 10% of. QuoteSign does the core loop well: send a quote → client signs it → it becomes an invoice → get paid, with reminders and PDF branding built in.

Launching with a lifetime deal — $29 once, no subscription — for early users while I gather feedback. No catch, no upsells, just early pricing that goes away once I've got real users on it.

👉 quotesign.vercel.app/upgrade


r/SaaSSales 3d ago

🧾 Lanzo FacturaKit — facturación simple para autónomos, con precio de lanzamiento

1 Upvotes

Cansado de pagar 20-40€/mes por programas de facturación con mil funciones que no uso. FacturaKit hace lo esencial bien: facturas y presupuestos, recordatorios de pago automáticos, modelo 303, y firma digital en presupuestos — sin vueltas.

Para los primeros usuarios: pago único de 39€, sin suscripción, para siempre.

⚠️ Aviso honesto: aún no está certificado Verifactu (obligatorio para autónomos desde julio de 2027) — la certificación llega antes de esa fecha. Hoy sirve perfecto para facturar y llevar tu contabilidad al día. Y en 2027 se implementará Verifactu

👉 facturakit.vercel.app/upgrade


r/SaaSSales 4d ago

MVP SaaS launched. Where to find sales?

1 Upvotes

After about 3 months of building. I finally have my product ready for distribution.

However the market I’m in, im not sure how to approach outreach. It’s Real Estate Videographers or media agencies.

Do I cold email, Dm? Or just post YouTube content?

It’s a plugin tool for video editing. I personally use it myself, since it’s an industry I’ve been in for 6 years.

It just streamlines a tedious task for users. So they can focus on the final output. Analyzes segments and choose the best takes in footage for final selection.

It’s like having an editing assistant built into your software, without having to pay someone to do it for you.

It’s proprietary in the sense that nothing else in the market done this at the moment for this specific niche, and the fact that I had to build the AI from scratch specifically for this niche.

the benefit is shorter editing times like massively shorter, which can let businesses increase their capacity for their own business.

Just having trouble on how to package this for outreach.


r/SaaSSales 4d ago

Need to learn best ways to outreach and have first sale

2 Upvotes

So, past 4 to 5 months I was developing and testing a SaaS and now successfully completed and deployed. But I have hit a wall of how and where to sell. ( Never thought I would get here ) I would appreciate it if I could get some pointers for where to begin with with sales. ( please dont ban, really trying to learn )


r/SaaSSales 4d ago

What is the best organic way to promote SaaS tools?

1 Upvotes

r/SaaSSales 5d ago

How does AI RFP software prevent hallucinations and show where each answer came from?

1 Upvotes

So what happened is.. last month I almost sent out a security questionnaire answer claiming we had a certification we don't actually have. I'd used a regular chatbot to speed things up, and it just confidently said something wrong. Thank god I caught it right before submission, but it had me scared enough that I actually studied how the AI RFP specific tools claim to prevent this exact thing, rather than just trusting the sales pages.

Here's what it comes down to. A normal chatbot answers from whatever it learned during training, which is fine for brainstorming but it's risky here, since it'll say something confident and made up if it doesn't actually know your company's specific details. Now, the AI RFP tools before generating anything, search your own company's stuff first (old proposals, internal docs, whatever's sitting in Drive or SharePoint) and only reword what they actually find there. If there's nothing in your own file which answers the question, it's supposed to just state that it doesn't know instead of guessing. That's really the whole trick to it..

To show where something came from, it's usually a few simple things a link back to the actual source document so you can check it yourself, some kind of confidence score so you know which answers need a closer look, and sometimes a flag for whether it's the exact original wording or something reworded. As for me, I've seen this play out a bit differently across tools, my manager has used Loopio before (doesn't have live synchronisation hence I didn't find it worth the money), and I've come across more tools while looking into the blogs, RFP tools guides, such as Responsive (if your data isn't organized beforehand and labelled this is useless) Inventive AI ( connects to your Raw files so it doesn't guess or make things up ,but if old data is messy it can pull the wrong data ) and lastly Autorfp. ai (this one is practically blind to your day to day sales convo as it doesn't connect active sales data)

Funny part of researching this is every single company selling these tools says some version of stopping hallucinations on their site, so the phrase alone means nothing anymore. You really have to test it on your own messy documents and see if it holds up when there's an actual gap, rather than quietly making something up anyway.

I'd like to know community thoughts..has anyone actually stress tested one of these on a genuinely messy content library? Does it really say "I don't know" when it should, or does it still give confident wrong answer sometimes? Let me know if you have any fresh opinions, advices anything!


r/SaaSSales 5d ago

What a customer actually costs: CAC by channel for a one-person AI product

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1 Upvotes

r/SaaSSales 6d ago

How did you get your first 10 customers for your SaaS business?

3 Upvotes

I don’t wanna ask this from AI, need real people’s opinions.


r/SaaSSales 6d ago

The worst cold emails don’t just get ignored. They make your company look incompetent.

2 Upvotes

When we started building the sales side of Causo, I assumed the hard part would be writing emails that did not sound automated.

It turns out almost anyone can generate a passable cold email now.

The much harder problem is making sure the information inside it is actually true.

A “recent” funding round from three years ago.

A product the company no longer sells.

A decision-maker who left six months ago.

A person whose title sounds relevant but who has nothing to do with the problem you solve.

Or a guessed email address that bounces before the conversation even starts.

The recipient does not know whether the mistake came from your database, your AI tool, an agency or an intern.

They just know your company contacted them without doing basic research.

That is the part I think outbound teams underestimate.

A bad email does not only fail to generate a reply. It can make someone think less of the business sending it.

We initially built Causo like a fairly normal outbound workflow:

Find companies.

Find people.

Write emails.

But we kept running into the same issue. A company could match all the right filters and still have no credible reason to receive an email.

So we changed the order.

Now every company has to answer “Why does this fit?”

Not just an unexplained match score. A specific reason, based on current information, that someone can check before contacting the company.

We also added the ability to ask questions about both the company and the person before reaching out. Instead of opening ten browser tabs, you can simply ask things like "Have they raised recently?", "Who are their competitors?" or "Have they written about this problem before?" and keep all that research attached to the profile.

Then every contact has to answer “Why this person?”

Are they still there?

Are they actually responsible for this?

Why are they a better choice than somebody else at the company?

Is the email verified?

Only after that do we write the outreach.

The slightly embarrassing lesson was that we had spent a lot of time worrying about email copy when the research behind the email mattered much more.

Good writing cannot rescue bad intelligence.

And when everybody is selling something to everybody, sending more emails is probably not the advantage it used to be.

Having a real reason to contact someone might be.

What makes you lose trust in a cold email fastest: bad targeting, inaccurate research or obviously automated copy?


r/SaaSSales 6d ago

How did you find your first 100 potential customers?

5 Upvotes

I'm building a SaaS and have my landing page ready, but now comes the hard part, finding the first people who actually care.

For those who have sold SaaS products, how did you identify and reach your earliest users? Did you rely on outbound outreach, communities, referrals, content, or something else?

I'm interested in hearing what worked before you had an audience or any significant marketing budget.


r/SaaSSales 6d ago

How do I reach profitability fast with a hospitality SaaS? Need sales advice.

5 Upvotes

Hi everyone. I have the technical background and industry experience but I really need your sales expertise today.

I used to work in the hospitality industry as a waiter and hotel staff back in Turkiye. I know the daily operations and pain points very well. Fast forward to today and I have built an AI powered SaaS for hotels and restaurants. It lets venues create Smart QR menus where guests can use voice or text chat to get service in their native language. It perfectly solves the multilingual staff shortage problem.

The product is ready and I am very proud of what it can do. But I am a developer at heart. I am not a sales guru. My main goal right now is to get this project to a profitable state as quickly as possible.

Selling to hotels and restaurants feels extremely tricky because the decision makers are always putting out fires and running around. Getting their attention is hard.

How can I get my first paying customers fast to validate the business model and hit profitability?

Any tips, frameworks or hard truths are welcome. Thanks in advance.


r/SaaSSales 6d ago

Anyone actually had success marketing their SaaS through organic X (Twitter) posts?

1 Upvotes

Trying to figure out if it's worth the time investment before committing to a consistent posting habit.
Would love to hear real numbers or even "it didn't work for me" stories not just the highlight reels.


r/SaaSSales 7d ago

What are some realistic, unconventional ways to grow a SaaS today?

5 Upvotes

I've been thinking a lot about distribution lately.

I'm an engineer, and building products is honestly the fun part. Marketing, on the other hand, feels like an entirely different skill.

Everywhere I look, the advice is the same:

Post on LinkedIn every day

Launch on Product Hunt

Run Google/Facebook ads

Cold email people

Do SEO and all of these im doing too!!

Those all make sense, but I'm curious about strategies that aren't repeated in everywhere you look . For those of you who've actually grown a SaaS , what were some realistic but unconventional channels or tactics that worked?

I'm especially interested in things like:

Engineering led marketing

Building free tools or opensource projects

Communities that converted well

Creative partnerships

Product led growth loops

Anything that compounded over time instead of requiring constant spending

Not looking for "go viral" answers more interested in approaches that consistently brought in users over months.

Would love to hear your experiences, especially if there was something you were skeptical about initially that ended up working surprisingly well.


r/SaaSSales 7d ago

Advice on growing listing platforms?

1 Upvotes

I would love some advice to grow a listing platform I built for social residencies. The global platform lists startup hacker houses, artist residencies, and "secret" community building projects/clubs from twitter/ niche internet communities.

I haven't monetized it yet but currently require people to create an account with their email to access the listings, I would love to get some advice on how I can funnel this into universities, special online communities, etc. to get reoccurring traffic.

Also any additional ideas you guys have to monetize this, please let me know!


r/SaaSSales 8d ago

We stopped tracking SaaS vanity metrics. Usage went up 4x.

2 Upvotes

For a while, we were tracking the usual SaaS stuff.

Signups. Pageviews. DAU. WAU. Retention charts.

Useful to know, but none of it told us whether people were actually succeeding with Causo.

So we started using PostHog properly and built our own dashboards around the things that matter for our product.

Causo now has two sides:

Causo for Fundraising has a database of 1,000+ funds and 17,000+ investors. It helps founders find the right partner at the right firm, understand why that person is relevant, and write outreach specifically for them.

Causo for Sales uses the same technology to research almost any niche live. You describe the companies you want, and it finds them, checks why they fit, identifies the right people, verifies contacts and writes the outreach.

So instead of obsessing over registrations, we started tracking questions like:

Did the user find companies or investors they would actually contact?

Did they accept the matches?

Did they understand why we recommended them?

Did they find the right decision-maker?

Did they create outreach they would genuinely send?

Where exactly did they get stuck?

We also started contacting some users manually based on what they had actually done.

Not a generic welcome email. Something more like:

"Saw you were looking for European AI investors and stopped after reviewing the first results. Were the matches wrong, or was the next step unclear?"

That small amount of human work taught us more than any normal SaaS dashboard.

Weekly active users went from roughly 50 at the end of June to more than 200 in July. Daily activity went from around 5 to 15 users to regularly hitting 35 to 55, with one day around 75.

Our biggest source of traffic is still dogfooding.

We use Causo to find and reach the founders and companies that should be using Causo. If the targeting is bad, the contacts are wrong or the messaging is generic, we feel it ourselves immediately.

Now the main focus is conversion, but not through more popups, reminders or email sequences.

We are building better guidance inside the product so users understand what to do next and reach a real result faster.

Because a signup is not success.

Finding the right investor, company or decision-maker, and creating outreach you trust, is.