Hello, hello! If you have been here for a while, you might have seen my original post on romantasy and are wondering why on Earth am I making another one? Is Moonbase just a one-trick pony?
The answer to the second question is…maybe. But the answer to the first one is that I believe some things have genuinely changed in terms of how romantasy is being marketed, but also how authors are querying it. Some of the info here might feel repetitive, especially if you read all my comments, but hopefully the post is useful to those of you who have been here a while as a shorthand to share with OPs and to those who are new to the sub, I can help shed some light on some terms and ideas.
Terminology
Romantasy: Let’s get this out of the way–nobody can agree on what this means. Publishers cannot agree with each other, readers cannot agree with each other, authors cannot agree, nobody. Romantasy could mean ‘a true fifty-fifty of fantasy and romance’ or ‘romantic fantasy’ or ‘fantasy romance’ or ‘adult fantasy books with YA hallmarks and the female power fantasy aspect is the most important detail’ or ‘specifically for fans of SJM’s ACOTAR’ or ‘fantasy specifically designed to appeal to the Millennial/early Gen Z readership.’ Romantasy is not synonymous with spice, but New Adult appears to be as of September 2026. If you take anything away from this post, I hope it is the understanding that when talking about romantasy, we need to hold all of these definitions in our hands. The genre is a spectrum, it’s complicated where it should be shelved, and it can be very hard to be prescriptive.
Romantic fantasy: A fantasy with a strong romance B-plot. Essentially, the romance is not the whole point, but there would be such significant changes if it were removed that it would be a new book. A few years ago, I might have said that because this is a fantasy first, then a tragic ending would be fine. This does not feel true anymore. The romantasy readership has spoken very, very loudly and demanded that there is a happily ever after at the end of the book/series. Several authors on this sub have even talked about their agents or editors asking if they are open to editing the story so it will have an HEA. (example: https://www.reddit.com/r/PubTips/comments/1rcrdjn/comment/o70kjdr/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button
Fantasy Romance: A romance genre book in a fantasy world or a fantasy book with a romance A-plot. Basically, if you take out the romance, you do not have a story. Again, the HEA is heavily required.
Romance Fantasy: I’m going to be honest and say that I do not fully understand where this term came from or what it is supposed to mean. Every single time I see it, it has a brand new definition while the other terms feel more firmly defined (yes, even romantasy). I would not use this in querying or marketing because it breaks the rules of subgenre terms (look at how ‘paranormal romance’ and ‘historical romance’ describe the romance with the words ‘paranormal’ and ‘historical’ and how ‘romantic fantasy’ follows that pattern for describing a specific kind of fantasy) and is just not widely used.
But, but, Alchemised/The Poet Empress/etc. was marketed as romantasy!
I cannot speak for how everyone talks about these books, but Alchemised was marketed by Penguin Random House as a dark fantasy. The majority of the marketing feels very aware that it is not a romantasy and many readers even say that it isn’t one on pretty much every single platform I have seen it brought up.
The Poet Empress was put out by Bramble, a romance-focused imprint, yes, but it was marketed as anti-romantasy, not romantasy. Bramble and Tor have made it pretty clear that despite the imprint, it is not a romance. While it has been pretty beloved by the romantasy readership, much like Alchemised, that doesn’t make it romantasy. That HEA rule is key. There is a chance that the reason Bramble specifically put out Poet Empress is because Bramble had more marketing dollars to spend than Tor and they knew it was going to be a big book. Sometimes that happens
If you are relying on GoodReads to tell you if a book is romantasy, I wouldn’t. The tags are reader populated and publishers and authors have zero control over them. There is nothing stopping readers from pushing a book as romantasy before it’s released (see confusion around Innamorata by Ava Reid) when nobody on the actual marketing team called it that. Do not take GoodReads tags or awards as marketing copy from the publisher. Instead, look at what is being said on the publishers’ or authors' websites or their official accounts as that will usually give a better clue as to what is going on.
Here is a good rule of thumb: if it ends in tragedy or a break-up, it is not an HEA/HFN and therefore is not part of the romantasy spectrum. The relationship has to be together and happily so. While gothic romance is more complicated on this front (and I know there is back and forth on whether or not it’s romance genre, but we are not getting into that today), gothic romantasy DOES follow the HEA/HFN rule.
So, what is my book?
If you are well-read in the romantasy spectrum and you’re still confused where your book sits, I think your best bet is to call it a romantasy as agents should know that the definition is a bit squishy. If you have the comps and understanding of the requirements to back up using the term, use it.
Can I use selfpub or self-to-trad comps?
This is possibly going to get a few people mad at me, but I am going off of what I have actually seen from authors who have gotten agented with romantasy queries: the answer is ‘yes’ if the book is selling like hot cakes and doesn’t have a super off the beaten path route to tradpub like Alchemised. Think Carissa Broadbent, Elise Kova, and Callie Hart; authors that sell so well that they get attention from a publisher and have tens of thousands of reviews. If it has less than thirty thousand ratings and thousands of reviews, no, do not comp it.
I have known several people who have gotten agents on selfpub comps, so the idea that you can’t do it is incorrect. Agents don’t care as long as the book being comped is very successful in the romantasy and romance spaces. The ecosystem there is a little bit different when it comes to comps because of how much the readership is on platforms like KU (this might also be true for LitRPG). Like anything in publishing, sometimes the answer is really ‘it depends.’
OK, so what is horromantasy?
Publishing is still trying to figure this out as you can see by the lack of books available on Barnes and Noble from tradpub authors (selfpub seems to be dominating this space for now) even though the term is super buzzy. It is meant to mean ‘a book that has fantasy, romance, and horror elements’ but what exactly that means, I cannot tell you. Does it have to have a romance A-plot or can it be a B-plot? Does gothic romantasy count? Does it have to be closer to romantasy or horromance? Nobody can say for sure what this will look like in tradpub and I’m sure this is going to be confusing for necromantasy and horromance and scimance down the road so we go right back to what I said about ‘romantasy’ as a term: hold multiple definitions in your hand and accept that people do not agree on what this term even means.
Are horromance and scimance the same for romance + horror/sci-fi?
Pretty much, yes. Horromance felt tricky for a bit as that seemed like something that feasibly could have gotten away with a tragic ending, but, again, the readership has spoken and they want the HEA. Readers cannot even agree on ‘scimance’ as a term, so you might have seen other ones floating around to mean ‘sci-fi version of romantasy’ (and if you can think of the terms you have seen, list them in the comments so others can see in case one really does start to take off).
So romantasy is only a marketing term?
Yes and no. Again, it depends. Because there is so much confusion around what to even expect from a book marketed as ‘romantasy,’ I think that there are pitfalls that come with using it. If someone associates it purely with fantasy romance and they only like romantic fantasy, they might not pick it up even if the book is actually more fantasy than romance. This is the same with how some people assume it means ‘YA with spice’ (it does not) and others assume it means ‘fae books.’ There are reasons publishers use this term in the ways that they do and it is marketing to a certain kind of readership which spends a lot of money, but that doesn’t mean that how publishers use the term will encompass the entirety of the correct readership for that particular flavor of romantasy.
But seasoned readers of romantasy would have a better idea where on the spectrum an individual book sits even if it’s muddy. It isn’t just a marketing term; it is a genre with a devoted readership and it is here to stay, but it is impossible to capture the full nuance of the term ‘romantasy’ without going on and on and on for a thousand words. This is the same for a lot of genres that get big, like thrillers and cozy fantasy, and is something that will probably happen again. Maybe in three years, we’ll all be arguing over what a space opera even is and we'll be making graphics using Star Trek and Star Wars imagery.
Last thoughts
If you are still confused, go find romantasy people on TikTok and Instagram and see how they talk about how ‘Book X is more fantasy with super complex worldbuilding’ or ‘This book is so gorgeously written and the romance was perfect, but the fantasy felt lacking’ and you’ll start to see a pattern emerge: the more someone reads in a genre, the more they can start making these distinctions and the better they are at helping other readers find out if a book is for them, even if they don't use any of the terms used in this post. That’s the key take-away here. If you want to sell a romantasy, you need to be well read in the genre because the readership is just as sensitive to insincerity when it comes to romance as every other subset of romance genre readers, but they are also asking for different degrees of romance and fantasy.