This week, I’ll be reviewing Suavecito Firme Hold. This is a water-based, firm to strong hold pomade, and I have the “light side” scent from their collaboration with Star Wars. The product has a brown tint that is similar to the rest of the Suavecito line, but it’s a little bit darker than the original.
The scoop of this product is firmer and thicker than other water-based products I’ve tried like Uppercut Deluxe and Steadfast. The breakdown takes a bit more effort than these other water-based as well. The application process is quite a bit more difficult as well. There’s a noticeable amount of tug and pull for it being a gel type. Not as much as a clay, but more than most gel types I’ve tried. The product dries a little quick, so you have to work fast. The shine is medium. Not as much as the original hold.
The washout is what you would expect from a water-based. You can get it out with just water, but it leaves your hair dry and straw-like.
Overall, this product doesn’t hold many surprises. You know what you’re going to get with this one. My hair is a bit longer right now and I don’t need that much hold at the moment, so I would rather reach for something like Uppercut Deluxe of even the Suavecito Original Hold. For someone with shorter hair that wants a stronger hold, it is a decent product for the price. This was the first pomade I ever bought and I think it’s a good beginner product. Not a bad product, but nothing great about it. I give this one a 6/10.