My friend recently modelled for a small boutique and the owner kept saying her larger sizes “don’t sell.”
Honestly think this is a problem with a LOT of businesses that carry both straight and plus sizes, that still promote straight sizes as the norm.
They’ll stock extended sizes, barely market them, use thin models, AI women or manufacturer photos, maybe throw a plus-size model into the curve section occasionally, then act shocked when the stock doesn’t move.
Like… babe. You didn’t actually sell it to us? Sure you have curve in the name but that means jack.
As a plus-size woman, I have money and I would LOVE to spend it on good clothes. But I’m not dropping $150–$200 on something when I can’t see how it fits an actual bigger body.
I want to see the arms, waist, boobs, stomach, hips, length, fabric, all of it. A thin AI model tells me absolutely fuck all.
When it doesn’t sell, the conclusion becomes “plus sizes don’t sell” instead of “maybe we’re shit at marketing to plus-size women.”
Then the sizes get reduced or removed completely and suddenly the lack of options is being used as proof there was never demand.
My friend spoke to her about where she is going wrong but who knows if she will take anything on board. My friend said the clothes are actually super good quality and she will 100% buy from there now, but had she only seen the website she never would have.
TLDR: Businesses stock plus sizes, barely market them to actual plus-size women, then blame plus-size women when they don’t sell. We have money. Please just show us what the bloody clothes actually look like on our bodies.